Italpasta Limited

Italpasta Limited

November 15, 2011 17:38 ET

Italpasta Debuts New Series of Commercials

Canadian Food Company Urges Consumers to Buy Canadian

BRAMPTON, ONTARIO--(Marketwire - Nov. 15, 2011) - Canada's premium pasta manufacturer Italpasta Limited debuts a series of three new 15 second commercial nationally, urging all to buy Canadian, buy Italpasta this week.

With the state of Canada's economy still under pressure, it is important for Canadians to be mindful of their involvement in helping the economy get back on track.

Joseph Vitale founded Italpasta in 1989 and since then, Italpasta Limited has grown to become a premium manufacturer of pasta in Canada. Joe Vitale, Founder, Italpasta Limited stated, "We are proud of the high quality of our pasta and even more proud that it is made in Canada, by Canadians. During difficult economic periods, it becomes more important for us to support our own economy. And through our newest commercials, we wanted to highlight the importance of being Canadian."

"We employ over 300 Canadians across the country and exclusively purchase 100% Canadian amber durum wheat to make our pasta – bringing our support of the Canadian economy full circle. For the past 20 years, Italpasta has been committed to ensuring that we do all that we can to contribute to a healthy, Canadian economy." says Frank DeMichino, Chief Operating Officer, Italpasta Limited.

Italpasta partners with several industry organizations, including Food & Consumer Products of Canada, as well as other local pasta manufacturers in protecting our landscape and working with the government to increase compliant product on Canadian shelves. Italpasta also actively supports the community in other ways – having donated over $1 million and over 1 million pounds of product to local charities – including the Daily Bread Food Bank, Canadian Opera Company, Kids Help Phone, Easter Seals, Run for the Cure, Villa Charities Foundation, as well as major hospitals and other grassroots organizations across the country.


Italpasta Limited was founded in 1989 by Joseph Vitale. Italpasta is sold across the country and is a leader in the food service and private label sectors. Located in Brampton, Ontario, Italpasta also produces high quality pasta for global markets including the United States, the Caribbean, the Philippines, and Asia. The company employs 300 people, including ten "pastaios" – pasta specialists with a long tradition in their craft. The "pastificio" – the pasta manufacturing plant, is over 230,000 sq. ft. in size and is complimented by its own distribution centre that covers 300,000 sq. ft. with 20 receiving bays. Italpasta proudly uses only 100% Grade #1 Canadian durum semolina purchased from highly specialized durum wheat millers in Canada.

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