SOURCE: American Consumer Opinion

American Consumer Opinon Online Survey Panel

October 21, 2010 15:16 ET

Italy Has the Lowest Percentage of Happily Married Couples, According to Study by American Consumer Opinion®

ARLINGTON, TX--(Marketwire - October 21, 2010) -  Where are the most happily married people in the world? They don't live in Italy. The Italians are the least satisfied with their marriages. Italian women are the most dissatisfied of all. Are Italian women the problem, or is the problem Italian men? Go to

Canada, the U.S., and the U.K. have the highest percentage of happily married couples, according to a recent study by American Consumer Opinion® (, one of the world's largest panels for online surveys. People are paid money to participate in these online surveys.

In its recent International Attitudes Survey 2010, American Consumer Opinion® asked adults in 11 leading nations how they felt about various political, social, and lifestyle issues. One of the questions was "How would you rate your satisfaction with your marriage?"

Country Percent "Very Satisfied" With Marriage
Canada 76%
United States 74%
U.K. 74%
Brazil             69%
The Netherlands 69%
France 65%
Russia 62%
Germany 56%
Spain 56%
China 52%
Italy 48%

It is interesting that such a high percentage of Italian couples are not satisfied with their marriages. It may be that social and religious pressures force unhappy couples to stay married in Italy, compared to countries where attitudes are more accepting of divorce.

No matter the country where they reside, husbands tend to be happier with their marriages than wives are. Some women would argue that it's because women have to do all of the work. Some women might argue that men are shirking their home responsibilities. Some men might argue that their wives like to complain. No one really knows why a higher percentage of men are happy with their marriages. Russia manifested the largest difference between men and women (67% of Russian men are "very satisfied," compared to only 56% for Russian women).

Visit for more information on levels of satisfaction with marriage and the divorce rate by country.


The American Consumer Opinion® International Attitudes Survey 2010 was conducted online among a nationally representative sample of panel members. The study drew on a base size of 4,582 married participants and was completed in July 2010. The survey was conducted in Brazil, Canada, China, France, Germany, Italy, the Netherlands, Spain, Russia, the United Kingdom, and the United States. The margin of sampling error is less than 2.0%, plus or minus, at a 95% confidence level.

About American Consumer Opinion®

American Consumer Opinion® ( is a worldwide network of people who get paid for answering online surveys to express their opinions and preferences, to test new products, and to test new ads. Members' survey participation helps companies make better decisions on new products, advertising campaigns, package designs, and marketing strategy. American Consumer Opinion® is owned and operated by Decision Analyst, a global marketing research firm headquartered in Arlington, Texas.

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