Messe Berlin GmbH

Messe Berlin GmbH

March 16, 2005 08:10 ET

ITB Berlin 2005: A Promising Future for Tourism



MARCH 16, 2005 - 08:10 ET

ITB Berlin 2005: A Promising Future for Tourism

BERLIN--(CCNMatthews - Mar 16, 2005) -

Partner Country: Positive Signs for Tourism to Germany

"The worst of the recession is over for the international tourism
sector: Continuous improvement is now expected." These were the positive
conclusions drawn by Dr. Christian Goke, Chief Executive Officer of
Messe Berlin, speaking at the International Tourism Exchange ITB Berlin
2005. "The figures speak for themselves: The total of 10,409 exhibitors
is not only a new record but we are also pleased to report that, despite
unfavourable weather at the start of the event this year, the attendance
of 142,351 is even better than last year's substantial total of

Furthermore the structure of the visitors reveals a significant
improvement in quality. Goke: "Attendance by trade visitors rose by 12
per cent to 83,987 (2004: 75,019)." The world's leading tourism trade
fair is becoming increasingly international: among this year's trade
visitors more than one third, 33.5 per cent, came from abroad, a one per
cent increase over the previous year.

This year the ITB Berlin featured a second Asia hall for the first time.
Goke: "Exhibitors from the regions stricken by the tsunami did not
cancel their participation in the ITB, but instead came to Berlin with a
clear message: 'We are back, and we now await the return of tourists
from all over the world.'" Goke regards this as evidence that now, more
than ever, the ITB Berlin is the leading marketing platform for the
international tourism industry.

According to the new arrangement the ITB Berlin 2006 will take place
from Wednesday to Sunday, 8 to 12 March 2006. At next year's event the
Trade Visitors' Days will be Wednesday to Friday midday.


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