IT World Canada Inc.

IT World Canada Inc.

September 01, 2010 11:41 ET 'Cautious Canucks' Change Facebook's Privacy Settings

A Poll Conducted for by Delvinia Data Collection Using Shows That Eight in 10 Canadian Facebook Users have Altered the Default Privacy Settings.

TORONTO, ONTARIO--(Marketwire - Sept. 1, 2010) -, an award-winning online publication serving Canada's small business community has released a new poll with Delvinia Data Collection, a full-service online data collection firm serving market researchers. The poll shows that Canadian Facebook users are likely to have made at least some adjustment to their privacy settings, and a majority of users take a cautious approach to privacy.

The findings in a poll conducted by Delvinia Data Collection on behalf of go against the notion that most users never bother to change the default settings, or are complacent about privacy.

"Much of the privacy concerns around Facebook are a result of the default privacy settings," says Brian Jackson, senior writer with "Now, it seems that most Canadians are cautious enough change that default."

When asked "How would you describe Facebook's approach to user privacy has impacted your use of the social network?" 52.6% of respondents chose "I'm cautious about my privacy and have changed my settings, and am very selective about what information I share." Another 25.6% chose "I'm a little concerned about my privacy and have adjusted my privacy settings."

The data was collected from August 26th to August 29th 2010. Established in 2005, AskingCanadians™ is Canada's most influential online survey community with a panel of more than 160,000 members across Canada. Joining the AskingCanadians™ panel is free to Canadians who are in the age of majority in the provinces they reside, or have the permission of their parents or legal guardian. Qu'en pensez-vous™ ( is the sister community in Quebec. 

"More people are becoming aware of their privacy online. Canadians that are active on Facebook are realizing that they are going to have to accept responsibility for their privacy by adjusting their own settings to levels that they are comfortable with," said Adam Froman, CEO of Delvinia, the company that owns and operates "The ability to survey a specific group of Canadians in such a timely manner, while maintaining a nationally representative sample, demonstrates why is a leading online research panel in Canada."

The survey was completed by 1,002 respondents, all Canadians that have used Facebook almost daily within the past two months. The sample was half male and half female and is geographically representative.

More coverage of this survey can be read online at Brian Jackson's article includes comment from Ontario Information and Privacy Commissioner Ann Cavoukian, as well as a response from Facebook. Read the story here.


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