SOURCE: Itiva Digital Media

February 13, 2006 08:05 ET

Itiva Appoints Internet Media Veteran as President

Michel Billard, Ex-HP Exec, to Head New Web Video Company

LAS VEGAS, NV -- (MARKET WIRE) -- February 13, 2006 -- Itiva Digital Media, developers of high definition video streaming technologies, has appointed Michel Billard to the post of President. Billard, whose director-level experience includes nearly 15 years at Hewlett-Packard, will lead the company's efforts in making Itiva's Quantum Streaming™ platform the industry standard for high quality Internet Video delivery.

"Michel is a great person to carry the torch for Itiva," said Tom Taylor, founder of Itiva. "His experience at HP provides not only the knowledge of how to become an industry standard, but also the connections to help make it happen. We're delighted to welcome him aboard."

Michel Billard is an entrepreneurial director with more than 15 years of experience in managing R&D, manufacturing and business development. Prior to joining Itiva, Michel most recently served as Director of Strategic Initiatives for HP-Digital Entertainment Services where he was responsible for identifying technologies for accelerating HP's market presence. He also led the development of the HP Linux-based Media Hub presented by former HP CEO Carly Fiorina in CES 2005. In 2003, Michel left HP for two years to join Apple Computer as Director of PowerBook Engineering where he introduced two generations of Aluminum PowerBooks. Michel Billard began his career at HP in 1991 in Grenoble, France, and later moved to Cupertino in 1999, where he became Director of Manufacturing for HP's NetServer division. Michel Billard received an EMA degree in France, an MSEE equivalent, and participated in INSEAD, an advanced management development program.

"The opportunity at Itiva enables me to apply my experience to an exciting new endeavor," said Mr. Billard. "The company will make Internet Video more pervasive, and will allow me to apply the IPTV work I've cultivated at HP to a delivery system that will have broad world wide applications."

Itiva recently announced the Beta availability of its new Web Video delivery platform. Designed to help content providers deliver fast, high-quality, full-screen video over the Internet, Quantum Streaming sets a new standard for affordability by combining the power of server-based and edge computing. A breakthrough in scalability, Quantum Streaming allows millions to simultaneously experience "hi def" over the Internet, and does so in a fiscally friendly manner.

About Itiva

Itiva Digital Media develops technologies that significantly and positively influence adoption of Web Video by enhancing the viewer experience and making a strong business case for enterprises. Founded in 2005 and headquartered in Las Vegas, Nevada, Itiva technologies will be available through third party marketing partners in early 2006. For more information visit

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