SOURCE: Itiva Digial Media

April 19, 2006 11:13 ET

Itiva to Present in the Top Innovator Demo Program at OnHollywood 2006

First Public Demonstration of Itiva's Digital Content Transport Technology

PALO ALTO, CA -- (MARKET WIRE) -- April 19, 2006 -- Itiva Digital Media, a Palo Alto, California-based digital media delivery company, today announced that it will be participating in the Top Innovator Demo program at OnHollywood 2006, the digital media and entertainment market for executives, held May 2 - 4, 2006 at the Roosevelt Hotel in Hollywood, CA. Mr. Michel Billard, Itiva's President, will offer the company's first public demonstration of Quantum Transport technologies at 9:30am on Wednesday, May 3rd, 2006.

"I'm excited to have OnHollywood be the first public demonstration of Quantum Transport technology," said Mr. Billard. "An adjudicated and time-restrained environment forces clarity in our message. That's critical, because it's hard to convince people we've found that holy grail -- that we can deliver high definition video over the Internet to the masses with responsible use of bandwidth. This is going to be very exciting."

The two-and-a-half-day industry insider event borrows on the 'film market' tradition by providing a space for pioneering digital media companies to present a six-minute Top Innovator Demo of their products and services. Itiva will demo its product and present its business model at the event, in front of an expert panel and a live and global webcast audience of industry influencers.

"The Top Innovator Demo program is a compelling environment for digital media companies to communicate how they plan to exploit the new opportunities in online entertainment and media," said Tony Perkins, organizer of OnHollywood 2006 and founder of AlwaysOn. "Itiva will be showcasing how they contribute to this digital revolution. This is a chance to gain valuable feedback from leading industry insiders and meet peers and partners, as well as to attract the attention of the venture and press communities."

About Itiva

Itiva Digital Media develops technologies that significantly and positively influence adoption of video over the Web by enhancing the viewer experience and making a strong business case for media companies and content developers. Founded in 2005 and headquartered in Palo Alto, California, Itiva products are currently being beta tested by numerous media companies and will be commercially available in September 2006. For more information visit www.itiva.com.

About OnHollywood 2006: May 2-4 @ The Roosevelt Hotel, Hollywood

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The three-day event borrows on the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists, and media. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are revolutionizing the way media and entertainment is created, distributed, and consumed. For further information please visit: http://www.alwayson-network.com/onhollywood/?t_ref=AOHP1

About AlwaysOn

AlwaysOn is transforming the communication business with its online blogging network for technology, media and entertainment insiders, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (http://www.alwayson-network.com/) was launched in 2003. Today, AO's annual Summit @ Stanford and OnHollywood events, print "blogozine" and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. AlwaysOn, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

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