SOURCE: Applied DNA Sciences

Applied DNA Sciences

November 22, 2016 03:30 ET

ITL Group and Applied DNA Sciences partner to develop anti-counterfeit 'SigNature DNA' printed fabric label solution

STONY BROOK, NY--(Marketwired - November 22, 2016) - The ITL Group, an international apparel label solutions company owned by SA Bias Industries, has today announced a partnership with Applied DNA Sciences (Applied DNA) (NASDAQ: APDN), a provider of DNA-based supply chain, anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions to marry Applied DNA's revolutionary SigNature® DNA forensic marking system with ITL's printed fabric care labels to support global apparel and footwear brands and retailers in their on-going battle against product counterfeiters.

Applied DNA has demonstrated feasibility of SigNature DNA forensic authentication and Beacon™ optical screening technology integrated with ITL's wet ink solution for fabric care labels, creating a multi-layer anti-counterfeit solution. The technology is intended to be applied to printed fabric labels (PFL), either via the supply of a stand-alone PFL or through integration of their existing washcare labels. Further testing and development is required to validate through the product lifecycle prior to general market availability, with an interest by ITL to conduct further trials on their range of heat transfer labels. A solution is expected to launch in the near future.

ITL's European Sales and Marketing Director, Simon Phelps commented. "Counterfeiting continues to be one of the most significant problems within our industry and accounts for around 10% of global GDP. The growth of on-line pop-up's selling full price fakes has only exacerbated the issue in recent years and new research has shown that now for every one consumer who knowingly buys a counterfeit product, there are another 30 or so who purchase unwittingly."

Applied DNA designs and formulates the DNA with Beacon-encrypted fluorescence in ITL ink at their US Laboratories. The botanically-derived DNA delivers 100% individuality, forming the basis of unquestionable evidence of authenticity for any brand seeking to bring a prosecution against a found counterfeiter of labels.

Whilst the SigNature DNA authenticity tests can be verified forensically in the field or on site or in the Applied DNA laboratories, the integration of Beacon technology provides the means for brands to conduct their own 'rapid read' checks on suspected items in the field.

"What excites us most about our solution is that whilst the application of Applied DNA's SigNature DNA makes it completely secure and uniquely identifiable, the breakthrough is in the Beacon which is completely hidden until it's unlocked by the reaction to the chemicals built into the swab," stated Simon Phelps.

A proprietary chemical compound placed within the ink, which is completely invisible under normal or ultraviolet lighting conditions illuminates only when rubbed with a specific swab device that will be supplied by ITL to the brands. This reaction produces the 'Beacon' illumination effect on the end of the swab which is then detected when shone with a UV torch. In effect, a 'lock and key' solution is created for field screening of the SigNature DNA mark to support forensic DNA authentication conducted remotely.

"As a result, brand inspectors are able to make quick checks without receiving unwanted attention and can tell instantly if the product is marked with SigNature DNA. The beauty of the solution is that whilst the science behind it makes it the most credible anti-counterfeit application available, the cost of integrating it into a printing process is relatively low and therefore makes it immediately affordable for a brand to implement." added Simon Phelps. Tony Benson, Applied DNA Managing Director, EMEA agrees "We have perfected the capabilities of our SigNature DNA and Beacon technologies for a wide range of authentication applications in print and packaging and we are delighted to partner with ITL on this project as it adds yet one more tool to help protect consumer goods in a cost effective, globally available solution. ITL's capabilities in that regard are class leading".

About ITL
ITL is a global provider of Apparel Label Solutions -- supporting brands, retailers and manufacturers all around the world with a comprehensive range of products and services aimed at optimising brand identity and supply chain performance.

The group owns widespread printing and weaving operations across a number of key needlepoint locations including China, Bangladesh, India, Sri Lanka, Vietnam, Turkey, Mexico and South Africa.

With over 30 years' experience, the company supplies some of the best known names in the industry with a wide range of products including wash-care labels, woven labels, variable data tags and stickers, promotional hang tags and packaging, heat transfers, brand protection and RFID solutions.

www.itl-group.com

About Applied DNA Sciences
We make life real and safe by providing botanical-DNA based security and authentication solutions and services that can help protect products, brands, entire supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. Our patented DNA-based solutions can be used to identify, tag, track, and trace products, to help assure authenticity, traceability and quality of products. SigNature® DNA describes the platform ingredient that is at the heart of a family of uncopyable, security and authentication solutions such as SigNature® T and fiberTyping®, targeted toward textiles and apparel, DNAnet®, for anti-theft and loss prevention, and digitalDNA®, providing powerful track and trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators. We are also engaged in the large-scale production of specific DNA sequences using the polymerase chain reaction.

Go to adnas.com for more information, events and to learn more about how Applied DNA Sciences makes life real and safe. Common stock listed on NASDAQ under the symbol APDN, and warrants are listed under the symbol APDNW.

Forward-Looking Statements

The statements made by APDN in this press release may be "forward-looking" in nature within the meaning of the Private Securities Litigation Act of 1995. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K filed on December 14, 2015, and our subsequent quarterly reports on Form 10-Q filed on February 10, 2016, May 12, 2016 and August 11, 2016 which are available at www.sec.gov. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events, unless otherwise required by law.

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