SOURCE: iTradeNetwork, Inc.

March 06, 2006 10:29 ET

iTradeNetwork Launches Trade Spend Optimizer (TSO) Solution

On-Demand Business Analytics Solution is Latest ITN Collaborative Application for the Food Industry

LIVERMORE, CA -- (MARKET WIRE) -- March 6, 2006 -- iTradeNetwork, Inc. (ITN) announced today the launch of its newest on-demand, collaborative application for the food industry: Trade Spend Optimizer (TSO).

According to Zia Zahiri, iTradeNetwork's Chief Technology Officer: "Our customers continually challenge us to create on-demand solutions that address their emerging business needs. Trade Spend Optimization is the latest. TSO is a Business Analytics tool that addresses the unique needs of the Food Industry. Spending smarter...reallocating resources to yield better intelligence in helping them assess strategic issues such as consumer spending habits has moved to the forefront. The challenge to iTradeNetwork is in helping our customers determine how much of their trade investment is actually driving consumer behavior, influencing consumer spending decisions, and providing a quantifiable ROI. Until now, Trade Spend has always been managed after the fact with historical information. With iTradeNetwork's new capability of providing all the important analytics in real-time, we believe this will provide customers actionable insight to better manage their business processes and improve overall profitability."

"iTradeNetwork will be investing several million dollars into real-time business intelligence tools that will provide significant value to our customers. We believe our TSO application is one of the critical pieces of a fully optimized supply chain. The key is to Integrate Analytics, Information Technology Systems, Effective Supply Chain Management Processes along with better organizational capabilities in order to improve trade promotion efficiency," said Robert Bonavito, Chief Executive Officer of iTradeNetwork.

About iTradeNetwork Inc.

iTradeNetwork is a privately held technology leader in On-Demand E-Business solutions. The ITN suite of workflow collaboration products include: Order Management System (OMS), Logistics, Contract and Rebate Management (CaRMA), Promotional Planning, Demand Forecast, VMI, Financial Services, Trade Spend Management and Content, as well as low cost integration to customers legacy systems. 16 of the top 20 North American Retailers and most leading Foodservice companies are utilizing iTradeNetwork's e-business solutions with over 4,000 trading partners/customers. For more information, visit the iTradeNetwork, Inc. website at, or contact us at:

Contact Information

  • For more information, contact:

    Ann Walker
    iTradeNetwork, Inc.
    Email Contact