March 23, 2009 11:17 ET

itravel2000: What is REALLY Happening in MEXICO?

The Mexico Tourism Board and itravel2000 have partnered to launch a consumer-to-consumer web blog to address confusion over recent media reports of one of Canadian's most favorite tourist spots

TORONTO, ONTARIO--(Marketwire - March 23, 2009) - Today the Mexico Tourism Board and itravel2000 announced an innovative program to address the confusion created by recent media reports about Mexico.

In the past weeks, reports of problems in towns on the U.S. and Mexico board relating to Drug Cartel violence created a perception with consumers that all of Mexico, including favorite sun and beach destinations were all dangerous to travel to even though the destinations like Cancun and the Riviera Maya are over 3000kms away from the affected border cities.

To address the confusion, a project entitled "What is REALLY Happening in MEXICO?" has been launched that features an independent regular traveller, Scott Sheehan, visiting popular destinations in Mexico and interviewing real consumers on their experiences. Interviews, pictures and stories are hosted on a web blog

"We the tourism board can say it's safe to travel to Mexico, but consumers are looking for an unbiased opinion. This initiative lets real people share with other people the realities of what is going on in Mexico right now!" stated Alfonso Sumano, director for Canada of the Mexico Tourism Board.

The Mexico Tourism Board is encouraging all industry partners to promote this link on their websites and to their clients to help clarify what is really going on in Mexico, real-time.

"Not only will we be placing links on our website and sending to our database of almost 1 million consumers, we are encouraging all of our industry partners to use this blog as well. This sharing with clients will aid in addressing the current consumers' confusion regarding Mexico's safety," stated Brad Miron, V.P. Business Development for itravel2000.

The initiative will see Scott travel to and interview tourists in Cancun, Cozumel, Playa Del Carmen, Riviera Maya, Puerto Vallarta, Riviera Nayarit, Ixtapa-Zihuatanejo and Acapulco.

Mexico Stats

1,144,650 Canadians traveled to Mexico in 2008. This number represents a 20% increase from the previous year.


The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico's tourism attractions and destinations nationally and internationally. Created in 1999, the MTB is Mexico's tourism promotion agency, and its participants include members of both the private and public sectors. The MTB has offices throughout North America, Europe, Asia and Latin America.

ABOUT ITRAVEL2000 is Canada's largest online leisure travel retailer. Over 3 million Canadians visit its site to research and book their travel through the dedicated "Customer Care Centre" which is staffed by over 100 travel counselors.


For additional ideas, help with a story or general travel and tourism information about Mexico, please contact the MTB's Canadian Press Room directly at 1-866-895-5297, by e-mail at, or visit our Press Web site at To access an online warehouse of free, downloadable b-roll, visit

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