Kraft Hockeyville

Kraft Hockeyville

December 18, 2006 16:10 ET

It's Game Time for Kraft Hockeyville 2007

The search to find Canada's most passionate hockey community returns to CBC Television and it is easier than ever to participate

TORONTO, ONTARIO--(CCNMatthews - Dec. 18, 2006) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Kraft Canada, CBC Television, the National Hockey League (NHL), and the National Hockey League Players' Association (NHLPA) are searching for the community that best embodies the spirit of hockey and hometown pride. Every Canadian community is invited to demonstrate its love of the game and share grassroots hockey stories to earn the coveted title of Kraft Hockeyville 2007. Whether your community is a small town or situated in a big city, like Leaside in Toronto, South Shore in Montreal or Kitsilano in B.C., Canada's coolest competition Kraft Hockeyville is back.

"Kraft has been involved with Canadian hockey for more than 20 years and a part of family meals and celebrations for generations, so we are thrilled about bringing back Kraft Hockeyville," said Dino Bianco, President, Kraft Canada. "We were overwhelmed with the number of entries from last year and are excited to see what Kraft Hockeyville 2007 will bring!"

What's New With Kraft Hockeyville 2007

The competition has been streamlined and improved to allow for greater ease in entering. Entries will be accepted from December 19, 2006 to January 22, 2007 at 5 p.m. EST. Communities will need to develop a video up to three minutes in length that spotlights their hockey passion and community spirit. Visit www.cbc.ca/hockeyville for more information and to download the application form.

"Hockey is more than a game, it's a way of life that brings Canadian communities together from coast-to-coast. Nothing compares to Canadians' love for hockey," said Ron MacLean, host of CBC's Hockey Night in Canada. "Every NHL star will feel completely at home in the winner's town, because he'll be seeing the very same passionate people who helped shape his own story. It's a magical way to say thanks."

The Road to Kraft Hockeyville

Teamwork, co-operation, and enthusiasm are traits possessed by all great teams, and great Canadian communities. Kraft Hockeyville searches for the community that shows us why they have the best hockey passion and community spirit.

"We are thrilled that Kraft Hockeyville 2007 will once again celebrate the passion that Canadians hold for the game," said Ed Horne, President of NHL Enterprises. "Fans in the winning community will have the unique opportunity to share their passion for the game with our teams and our players in a series of community-based initiatives."

The winning Kraft Hockeyville 2007 community will receive the Kraft Hockeyville 2007 title and trophy, host a one-of-a-kind NHL hockey event, featuring NHL players both in the community and in on-ice action, and receive $50,000 to be used for upgrades to the publicly-owned arena that the winning community endorses.

Chris Higgins, star forward of the Montreal Canadiens, was one of a number of NHL players from the Canadiens and Ottawa Senators who visited with more than 3,000 school children at eight different schools as part of the community-based initiatives of the inaugural Kraft Hockeyville. "I was one of those kids growing up," Higgins said while reflecting on the day that the players spent in the community of Salmon River. "Just a glimpse of a guy playing in the NHL made your day. We were fortunate enough to come and spend a couple of hours with the kids and answer any questions they had and you could tell that they were really excited to have us."

Kraft Hockeyville 2007

On February 25, 2007, CBC Television will air a look back at some of the exciting events from last season's winning community of Salmon River, as well as a special look at Kraft Hockeyville 2007. In March 2007, the top communities will be announced and voted on by the public. The winning Kraft Hockeyville 2007 community will be named live on CBC's Hockey Night in Canada on March 17, 2007, and will be featured in a CBC Television special to air in the fall.

"We are very pleased to partner once again with Kraft, CBC and the NHL on this grassroots initiative," said Ken Kim, NHLPA Senior Director. "Members of the NHLPA take great pride in their community involvement and look forward to taking part in initiatives planned for the community that wins the title of Kraft Hockeyville 2007."

Five communities will also have the chance to win a merit prize by showing their commitment to Kraft's five Fs: fun, fitness, family, fairness and food. For more information on how to vote for the community you would like to win a merit prize, please visit www.cbc.ca/hockeyville beginning February 5, 2007.

"Winning the title Kraft Hockeyville is truly a once-in-a-lifetime opportunity. I had the honour of seeing first hand what it meant to a community to win Kraft Hockeyville 2006," said Yvan Cournoyer, Montreal Canadiens alumnus. "From the NHL players and alumni school visits and autograph signings, to the Stanley Cup parade, the passion of hockey and spirit of the community was everywhere."

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Philadelphia cream cheese, Post cereals and Milka chocolates, in more than 150 countries. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers including Bits&Bites and Crispers, Kraft Peanut Butter and Nabob Coffee.

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