SOURCE: Barrett-Jackson


December 06, 2011 16:42 ET

It's Not Just About the Cars: Entertainment, Family Value, Nightlife Creates a Memorable Barrett-Jackson Experience

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SCOTTSDALE, AZ--(Marketwire - Dec 6, 2011) - Ladies and gentlemen, start your engines. Auto enthusiasts from all over the globe are revving up for the world's greatest collector car auction, where more than 250,000 people flock to WestWorld of Scottsdale for the Southwest's most notable annual event.

And they all know one thing. Barrett-Jackson offers something for everyone, and this year's 41st annual auction event will offer an experience for the entire family unlike any in years past with the expansion of the Lifestyle Pavilion, a massive exhibition area full of events, displays and fashions designed to appeal to the entire family.

Not planning to bid this year? Those who prefer to enjoy event offerings away from the action of the auction block need look no further than the new Pavilion, where they can kick back and enjoy fashion shows, demonstrations, spa treatments, food and wine pairings, a blowout bar and lounge area along with a variety of can't-miss events sure to cement Barrett-Jackson's reputation as a destination for auto enthusiasts -- and their friends and families alike.

Here are a few events you and your kids -- or the kid in you -- will remember for a lifetime. Mark your calendars for:

  • Family Value Day, Presented by Cox Media - This year's auction kicks off Sunday, Jan. 15th with Family Value Day, featuring reduced ticket prices and various kid-friendly activities, including appearances by Arizona Cardinals Mascot, "Big Red"; Phoenix Coyotes Mascot and Diamondbacks Mascot,the AZ Kids Got Talent show, a children's fashion show and Family Expo. Additional family (and wallet) friendly activities include tire-changing seminars, car care demos and children's playlands. Proceeds from Sunday's event will benefit Cox Charities, so rev up the family and head over to WestWorld for a great cause. Activities are located throughout WestWorld.

  • VIP Preview/ Catwalk for a Cause 3D - Featuring American Idol alum and Arizona native Jordin Sparks, this year's "Catwalk for a Cause 3D" takes place from 7 - 10 pm Tuesday, Jan. 17th in the Lifestyle Pavillion, with event proceeds benefiting MAD (Making a Difference) Girls.

  • Fine Wine and Design Expo - Showcasing local and national designers, an interior design showcase, and of course, wine tastings to enjoy as you peruse the latest trends in home décor. The event runs 10 am - 3 pm Wednesday, Jan. 18, in the Lifestyle Pavilion.

  • Celebrity Chef Throw Down, "Battle of the Batter" and Thermador Cooking Expo. The activities run from 10 am - 3 pm Wednesday, Jan. 18th, in the Lifestyle Pavilion, with event proceeds benefiting Phoenix Children's' Hospital.

  • Celebrity Martini-Mix off The celeb celebration takes place from 6 pm - 10 pm Wednesday, Jan. 18th, in the Lifestyle Pavilion, featuring a live performance by Glen Templeton and the Full Throttle Band.

  • Dress for Success Style Show featuring Bobbi Brown make-up artists, previews of the latest trends in fashion, CRAVE stylists and fashion show, taking place from 10 am - 3 pm Thursday, Jan. 19th, in the Lifestyle Pavilion, with proceeds benefiting Dress for Success Phoenix.

  • The International; Fiesta of Four Flags, featuring the latest in fashion, food and flavor from around the world. Culinary treats and the latest trends from Italy, Germany, Russia and the United States with special performances from the US Color Guard. Activities run from 7 pm - 10 pm Thursday, Jan. 19, in the Lifestyle Pavilion, benefiting the Veteran Tickets Foundation.

  • Paw Pawshion Show - Pet Fashion Show and Expo featuring and benefiting Gabriel's Angels, which provides pet therapy to abused and at-risk youths, from 10 am - 3 pm Friday, Jan. 20, in the Lifestyle Pavilion.

  • FUEL your Senses - The Barrett-Jackson Culinary and Wine Fest featuring flavors from some of Scottsdale's premier culinary destinations in the Lifestyle Pavilion.

  • Jazz, Jewelry & Bedazzled Brunch from 10 am - 3pm Saturday, Jan. 21st, in the Lifestyle Pavilion, featuring a high-fashion jewelry expo & champagne tastings.

  • Icing: The Million Dollar Diamond and Dessert Show - The gem of the Barrett-Jackson Lifestyle Pavilion, featuring a VIP preview show with Beach Bunnies, Million Dollar Diamond Fashion Show and a sampling of sweet confections. Benefiting the American Cancer Society.

  • Sunday Funday - Champagne Brunch and Celebrity Karaoke Contest: Pair yourself with a local or national celebrity and sing your heart out to a panel of judges to win amazing prizes. 10 am - 5 pm Sunday, Jan. 22, in the Lifestyle Pavilion, benefiting Childhelp.

  • The Tilted Kilt Garage - This year, with energy infused from Tilted Kilt, Barrett-Jackson's social club is going to rev the engine on its nightlife scene. The Garage, which mixes the high-energy of Barrett-Jackson with the beauty associated with all-things steel and Scottsdale, is THE finest velvet-rope venue this winter, The Garage is center stage at WestWorld throughout the auction, and immediately adjacent to the staging lanes. Mingle, muse, savor and sip under the stars, with the stars and the auto industry's elite.

  • Stars and their Cars - Celebrities flock to Barrett-Jackson every year. Tony Stewart, Alice Cooper, George Foreman, Randy Johnson, Wolf Blitzer, Nicholas Cage, Pamela Anderson, Sammy Hagar, David Spade, Paul McCartney, Michael Anthony, DMX, Smashing Pumpkins, Bill Goldberg, Harry Morton, Tim Allen and countless other celebrities are Barrett-Jackson loyalists, previous attendees and future headliners. Whether buying a car, selling an automobile or just exploring the options, Barrett-Jackson is THE place to stargaze this season, even if you're not on the A-List. Check out these celebs throughout the WestWorld site.

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions™" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.

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