SOURCE: Hod Rod City

September 22, 2011 15:15 ET

It's Now Official - Steve Levesque Is an Official Hot Rodder

Driven by His Passion for Collecting Classic Cars, the Veteran Music/Entertainment Publicist Is Now Licensed to Sell Vehicles in the State of Nevada

LOS ANGELES, CA--(Marketwire - Sep 22, 2011) - Even as he has launched and developed the careers of hundreds of superstar and independent music artists over the years, Steve Levesque, President of Luck Media and Marketing, was driven by another passion: collecting classic cars and motorcycles.

Earlier this year, the veteran entertainment publicist brought his years of marketing expertise to his role as partner in Hot Rod City, a classic and custom car dealership launched in Las Vegas with renowned Miami based real estate developer car and motorcycle collector Michael Dezer. He also launched Luck Media & Motors as an offshoot of his parent company, dedicated to PR and marketing for the automotive and motorcycle industry.

Levesque, the honorary "Mayor of Hot Rod City," now makes his venture into this realm official, securing his license to sell used vehicles from the State of Nevada. Hot Rod City is a full service company specializing in buying and selling classic cars.

"The market for classic cars is booming right now," he says, "because baby boomers are looking for new places to invest their money. They know they can have fun with them and they're great investments that are always going up in value."

Levesque, whose PR company has offices in Las Vegas and Los Angeles, explains his evolution into the car dealership business and automotive PR as an outgrowth of his longtime passion for old cars that he cultivated while growing up in Southern California. When he became successful in the PR world as an adult and had money to invest, he began building a small private collection of vintage cars and motorcycles that included a '65 Corvette and '84 Ferrari.

Cars that have been on the showroom or passed through Hot Rod City include everything from a '57 Chevy Wagon and '69 Camaro SS to a '52 DeSoto, '51 Studebaker, '75 Rolls Royce Silver Shadow and Ferraris and Corvettes.

The Hot Rod City classic car dealership is part of a multi-faceted automotive Mecca of the same name, housing exotic and custom car / motorcycle sales & rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops, etc.

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175