November 20, 2012 09:00 ET

It's Sweet to Shop Small: Xero Supports Small Business Saturday With Free Offer

Artisan Confectioners Use Xero, Vend, and Shopify for a Fully Baked Retail Solution

SAN FRANCISCO, CA--(Marketwire - Nov 20, 2012) - Xero, a global leader in online accounting software, today announced its support for Small Business Saturday by teaming up with Vend and Shopify to offer a suite of retail solutions free through to the end of 2012.

Small businesses are critical to a strong U.S. economy, paying 44 percent of the total private payroll in 2011, and creating 65 percent of net new jobs between 1992 and 2009, according to the U.S. Small Business Administration.

Small businesses are passionate about what they do, work hard, and need to stay competitive. They benefit hugely from using cloud-based tools to fuel all aspects of their businesses. The increasing availability of cloud-based tools may be why, according to an October Manta survey, 43 percent of small business owners are saying they are more optimistic about holiday sales this year.

Two examples of small businesses that are effectively leveraging the cloud are The Sixth Course and Blue Chair Fruit. They are artisan retailers that use Xero, Vend, and Shopify to run their businesses anytime, on any device, from anywhere -- including pop-up stores and farmer's markets. The Sixth Course and Blue Chair Fruit use Xero because it gives them real-time visibility into their financial position in a way that's simple, smart and secure. Xero also inspires unparalleled online collaboration with their accountants, leading to true understanding of their financial health.

"Xero is romancing me every day," says Bridget Labus of The Sixth Course, who sells chocolate truffles made from freshest local dairy products and hand-selected organic herbs. Labus and business partner Giannia Serrano were pastry chefs at some of the Bay Area's finest five-star hotels before founding The Sixth Course, and will launch their Shopify online store on Dec. 1. "We're on a race against the clock with the holiday season, but Xero lets us focus on being chefs and doing what we do best."

Bay Area-based artisan jam and jelly retailer, Blue Chair Fruit, says Xero provided a welcome introduction to finances -- a realm where Wholesale Accounts Manager and Office Manager, Erin Ferguson, had little prior knowledge. "I had no experience with accounting before Xero, but the learning process has been so easy," says Ferguson, "It helps keep my finger on the pulse."

To support these local heroes, Xero joins with the Small Business Saturday coalition to encourage consumers and small businesses alike to shop small this holiday season.

About Small Business Saturday
Celebrated the Saturday after Thanksgiving, Small Business Saturday is a day for everyone -- from the business owners who create jobs to the customers who buy locally -- to support small businesses that invigorate the economy and keep communities thriving. Last year, over 100 million people came out to shop at independently-owned small businesses.

About Xero
Xero is beautiful, easy to use online accounting software for small businesses and their advisors. The company has over 100,000 paying customers and 200,000 users in more than 100 countries around the world. Xero's US team is based in San Francisco.

The Sixth Course:
Blue Chair Fruit:
Small Business Saturday:

Contact Information

  • Media Contact:
    Sarah Bennett
    (415) 963-4174 ext. 19
    Email Contact