SOURCE: Faerie Films, LLC

July 10, 2007 09:00 ET

It's Time to Take a Different Approach in Tackling Childhood Obesity

Let's Try Listening to the Kids

LAGUNA BEACH, CA--(Marketwire - July 10, 2007) - Last week the Associated Press published its review of federal nutrition education programs and found failure across the board. This year alone, the federal government will spend more than $1 billion in a noble attempt to get kids to put down the junk and eat more healthy foods.

But according to Jennifer Mattox, director of the upcoming documentary, "All Jacked Up," "We shouldn't be surprised that these government programs are ineffective. Where has government spending like this ever had an impact on a consumer's demand? Are similar government programs controlling the abuse of cigarettes, drugs and alcohol?"

Mattox suggests that instead of the government prescribing policy and forcing kids through lessons that sound like lectures, schools and parents should inspire kids to seek solutions for themselves. "Just as you cannot force an alcoholic into recovery, let's work with the kids to understand the entire set of issues that contribute to their problems," says Mattox.

She may have a valid point. Studies prove that adults with health conditions such as alcoholism, obesity and substance abuse succeed when they discover the crisis themselves and seek professional help along with the support of others.

Mattox's documentary, "All Jacked Up," examines how the typical eating habits of adolescents directly affect their behavior, emotions and of course, their waistlines.

Mattox expects to complete her documentary this summer and will be submitting it to film festivals and theatrical release distributors later this year. "Through the medium of film, our teen audience can experience for themselves the issues that face their generation and discover simple steps they can take to make a change for the better," says Mattox.

"Faerie Films is pursuing truly important work, not just in educating parents and teens about nutrition, but in shaping the very health of future generations," commented Mike Adams, Faerie Films advisory council member, author and holistic nutritionist.

Ms. Mattox is fast becoming one of the nation's foremost children's health advocates, committing much of her time to her interests in nutrition, health and physical fitness.

Ms. Mattox, is available for interviews from Orange County, California on an ongoing basis.

About Faerie Films -

Faerie Films, LLC is an independent film company located in Laguna Beach, California. Inspired by the current conditions of today's health and social challenges, Faerie Films is developing its first of several cinematic projects that will touch, move and inspire moviegoers to take action to reform thought patterns and human behavior.

It is the company's mission to deliver thought provoking messages through the theatrical medium that contribute to social, political and economic paradigm shifts. These projects aim to help usher in a spiritual transformation and expansion in the collective consciousness of the planet.

For more information or to schedule an interview, contact Doug Clemons at 949.533.9670 or visit www.faeriefilms.com.

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