Peak of the Market

Peak of the Market

September 12, 2011 11:25 ET

It's Veggie Time-Local Veggie School Fundraiser Now Available to All Schools K-12 Province-Wide

WINNIPEG, MANITOBA--(Marketwire - Sept. 12, 2011) - The Farm to School Manitoba Healthy Choice Fundraiser (FSMHCF), which was piloted in 2010 at 66 schools, is now available to grades K-12 in all schools across Manitoba from September to December 2011.

The FSMHCF, which is sponsored by the Manitoba Association of Home Economists (MAHE) and Peak of the Market, gives schools the opportunity to fundraise by selling bundles of locally grown potatoes, carrots, onions, parsnips and cabbage in $10 or $20 bundles, with schools retaining 50 per cent of all monies raised.

"FSMHCF provides a healthy, affordable alternative for families, and we are excited to now offer this opportunity across the province," says Getty Stewart, Professional Home Economist and President of MAHE. "It also provides schools with an excellent fundraising option, and supports Manitoba farmers and buying local."

The FSMHCF's goal is to have 200 schools registered for the fundraiser for the 2011 season. Schools can enroll online at

Larry McIntosh, President & CEO, Peak of the Market stated, "Peak's 40 Manitoba Family Farms are committed to supplying locally grown veggies for this great fundraiser. We will deliver the vegetable order for free regardless of where the school is located in Manitoba even if we have to fly it in."

Howard Ryant, principal of Collicutt School, is an enthusiastic returning participant of the fundraiser. "This program is a win-win-win. Children learn about nutrition, families are able to economically access fresh local vegetables, and schools and families can work together on promoting healthy living."

Sept. 13, 2011 is the official Launch of the FSMHCF to all schools in Manitoba. All schools are invited to celebrate "Veggie Time" on Sept. 13 by visiting for a variety of fun veggie- themed activities that they can do with students.

A special event will be hosted for the students of Collicutt School in Winnipeg, who will engage in an afternoon of fun and interactive activities to celebrate veggies:

  • Date: Sept. 13, 2011

  • Time: 1:10 p.m. to 3:20 p.m.

  • Location: Collicutt School Gymnasium, 75 Cottingham Street

Note: Media are invited anytime during 1:10 pm to 3:20 p.m. or for the closing words at 2:55 p.m. to 3:20 p.m.

For more information on the Farm to School Manitoba Healthy Choice Fundraiser, visit

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