March 05, 2007 09:00 ET

ITSMA Announces Categories for 10th Annual Marketing Excellence Awards

New Categories for 2007 Include "Leveraging Digital Marketing Channels" and "Improving Marketing and Sales Collaboration"

LEXINGTON, MA -- (MARKET WIRE) -- March 5, 2007 -- ITSMA, a membership organization that helps companies market and sell services and solutions, is pleased to announce the launch of its 2007 Marketing Excellence Awards program.

The awards program, now in its tenth year, honors the marketing strategies, programs, and campaigns that have achieved excellence at IT, telecom, and professional services firms worldwide. The awards put special emphasis on marketing innovation, program execution, and business results.

Categories for 2007

Entries for the 2007 Marketing Excellence Awards program may be submitted in the following six categories:

--  Building the Solutions Business: Developing and managing the solutions
    portfolio, measuring the solutions business, and redefining the role of
    marketing and sales in bringing the company's vision for solutions to life.
--  Sharpening Competitive Differentiation: Analyzing position and
    differentiation vis-à-vis major competitors, developing differentiated
    messaging for specific markets and offers, implementing integrated
    campaigns, and documenting results.
--  Generating Demand through Targeted Campaigns: Designing, launching,
    and managing focused campaigns that utilize multiple demand generation
    tactics in an integrated fashion.
--  Improving Marketing and Sales Collaboration: Integrating activities on
    key initiatives with near- and longer-term payoff, agreeing on core
    performance metrics for integrated activities, deepening personal and
    cultural interaction, and changing the organization to strengthen ongoing
--  Strengthening Customer Relationships: Developing and managing
    innovative, integrated relationship building programs for existing
    customers and demonstrating measurable relationship growth results.
--  Leveraging Digital Marketing Channels: Using new digital channels to
    obtain customer and market insight and disseminate company thought
    leadership, connecting with customers and market influencers in
    constructive and interactive discussions, and generating leads with digital
    marketing campaigns.
The deadline for submissions is Friday, June 15, 2007. The winners will be announced at a special awards dinner at ITSMA's Annual Marketing Conference on November 14, 2007.

Last year's winners included Accenture, Avaya, CDW, Cisco Systems, EMC Corporation, Lucent Technologies, Nokia Networks, Northrop Grumman, Symbol Technologies, and Xerox Global Services.

2007 Submission Guidelines

The awards are open to all companies worldwide that market and sell technology-related services and solutions. Visit ITSMA's Website at for detailed submission guidelines and the application form.


ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Our members include industry leaders such as Accenture, Cisco, EDS, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, Nokia, SAP, Siemens, and Unisys. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at

Contact Information

  • Company Contact:
    Meghann Wooster
    +1-781-862-8500, ext. 18
    Email Contact