May 15, 2008 08:00 ET

ITSMA Appoints New Managing Director for Europe

LONDON--(Marketwire - May 15, 2008) - ITSMA, the leading marketing association for technology, professional services and telecoms companies, has appointed Richard Seymour as Senior Vice President, ITSMA, and Managing Director, ITSMA Europe. Responsible for driving the European business forward and delivering a valued proposition to our member community, Seymour will develop and lead ITSMA's programme of thought leadership, research, education, consultancy and community events, designed to keep members at the forefront of marketing practice.

Seymour is well positioned to take the helm of ITSMA's European operations, having held a variety of key positions ranging from Sales and Marketing Manager through President and CEO within technology companies in the UK, France and US, and running EMEA operations for a number of software, systems and services organizations. With a proven track record of translating technology initiatives into commercial solutions, he has over thirty years of corporate and consulting experience working for a number of high profile organizations such as BT, AT&T, GN Comtext and The Odetics Group. Most recently Richard has provided senior level management consulting to a large base of customers across the UK and Ireland, widely recognized for providing some of the most comprehensive and effective "go-to-market" strategy guidance in the market. Seymour is fluent in French, having lived in France whilst running 3 companies in the high-tech sector.

"I am delighted that Richard is joining us to run and expand our European business," said Dave Munn, president and CEO of ITSMA. "He is an expert on matters of corporate strategy, business development, market penetration, and operational excellence -- making him a perfect choice to manage and propel the growth of our EU office, providing top-notch thought leadership and support to our members and clients whilst developing new areas of opportunity."

"The value that ITSMA offers its members is increasingly important during the current economic climate," said Seymour, "and I am thrilled to be joining at this pivotal time. ITSMA has done a great job of building a membership of the top global IT organizations, but in my initial period I want to evaluate how we can deliver more services and help our marketing members become more integrated into the overall business process."

Notes for Editors:

--  For more information or to arrange an interview with Richard Seymour
    please contact Katie Doughty: Tel: +44 (0) 1628 603130; Email:
--  Photography of Richard Seymour and Dave Munn is available on request.


ITSMA specialises in helping companies market and sell services and solutions more effectively. As a membership organisation, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at

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