May 15, 2006 09:00 ET

ITSMA Launches Associate Membership Program

Technology Marketers at Smaller and Emerging Firms Can Now Gain Access to ITSMA's Marketing Insight

LEXINGTON, MA -- (MARKET WIRE) -- May 15, 2006 -- ITSMA, a membership community for technology marketing executives who market and sell services and solutions, today announced the launch of its new Associate Membership program, specifically designed for technology companies with annual revenue of less than $100 million. By joining as Associate Members, marketers at smaller and emerging companies may now gain access to ITSMA's strategic marketing insight, culled from years of working with industry leaders including Accenture, BearingPoint, Cisco, EDS, Lucent, Oracle, Sun Microsystems, Verizon, Xerox, and more.

"At Communispace we understand the marketing power of engaging customers and building dynamic, long-term relationships," said Susan Zellmann-Rohrer, director of business-to-business marketing at Communispace, a marketing technology and services firm that builds and manages private, online customer communities for major corporations. "ITSMA is a first class community of services and solutions marketers, and we plan to put our Associate Membership to good use by tapping ITSMA's research, events, and, of course, its network of top technology marketing pros."

Associate Membership benefits include:

--  Unlimited organization-wide access to ITSMA's online research library
    of more than 250 reports, briefings, and marketing tools covering a broad
    range marketing and sales issues for services and solutions
--  Unlimited access to ITSMA Member Briefings
--  Ongoing coverage of marketing and sales best practices at industry
    leading companies
--  Membership rates for ITSMA workshops, conferences, and multiclient
    research studies
--  Annual benchmark data on services marketing budgets and priorities
"Not all technology or services companies have the marketing resources of an IBM or HP," said Dave Munn, president and CEO of ITSMA. "But they all have the same challenges. We are pleased to offer smaller and emerging firms a way to benefit from our research and community activities."

Technology companies with annual revenue of less than $100 million are eligible to become Associate Members. For more information, contact Dirk Mullenger, director of business development, at +1-661-298-0015 or


ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Our members include industry leaders such as Accenture, Cisco, EDS, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, Nokia, SAP, Siemens, and Unisys. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at

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