SOURCE: ITtoolbox

September 11, 2008 10:41 ET

ITtoolbox/PJA Survey Reveals the Psychology of IT Professionals and Executives

ITtoolbox and PJA Advertising + Marketing Survey Examines Career Motivations, Major Life Influences, Personal Preferences, and Media Consumption Habits Among Nearly 3,000 Survey Participants

SCOTTSDALE, AZ and CAMBRIDGE, MA--(Marketwire - September 11, 2008) - ITtoolbox, the online community where professionals share IT knowledge and best practices, and PJA Advertising + Marketing, 2008 BtoB Agency of the Year, today announced the results of the latest IT Social Media Index. The goal of this survey was to gain a deeper understanding into the motivations and preferences of nearly 3,000 IT professionals and executives from more than 100 countries.

Among the notable trends identified, social media consumption continues to outpace editorial and vendor content consumption among these survey participants, increasing from 3.26 hours/week to 3.7 hours/week from November 2007 to July 2008. In addition, global consumption of social media and user-generated content has remained consistent, with the use of blogs, discussion groups, and wikis leading the growth in consumption and participation.

The survey also delved deeper into the psychology of IT professionals and executives to provide a comprehensive understanding of their career motivations, influences, and personal preferences. These results included:

--  When asked to rank their confidence in several areas, respondents said
    they have the most confidence in their job and profession (both received an
    average 8 on a 1 to 10 scale, with 10 representing "completely confident"),
    while confidence in their company is next (7.3) and confidence in the
    economy ranks last (5.25).
--  At work, 51% of IT professionals said their biggest headache comes
    from company politics getting in the way of good decision making.  Nearly
    40% said that putting out fires rather than setting strategy causes the
    most headaches, and 37% said it's because technology doesn't work as
--  When things go well at work, the IT professionals surveyed said they
    prefer financial rewards (85%), validation or praise from superiors (58%)
    or colleagues (36%), greater selectivity in future projects (41%), and/or
    additional time off (27%).
--  Asked how they ended up with a career in IT, respondents said they had
    an aptitude for technology as a child (54%), they "just found themselves"
    in the field (40%), they majored in technology in college (33%), friends or
    parents encouraged them (14%) and/or it felt like a safe choice (12%).
--  When asked what advice they would give to a college student interested
    in a career in IT, top responses included:  always keep learning, adapt to
    new technologies/diversify, and study hard for degrees and certifications.
--  The History Channel was selected by respondents as their favorite
    television network.
--  Watching movies (45%), listening to music (38%), and reading books
    (36%) were among the respondents' favorite out-of-office activities.

"The IT professionals and executives polled are highly motivated to succeed in their careers. Their increasing use of social media on the job supports this motivation by giving them access to the knowledge of their peers," commented George Krautzel, president and co-founder of ITtoolbox.

"Web 2.0 channels have become vital sources of content and networking for technology professionals. If you want to be a relevant and credible participant in the channels that they care so much about, it is useful to first understand what makes IT pros tick on a personal level," said Mike O'Toole, SVP and Partner at PJA.

To view the full results of the ITtoolbox/PJA Social Media Index survey, which provides an in-depth examination of the preferences and motivations that drive IT professionals and executives, please visit:

About Ittoolbox

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 800 clients, including Microsoft, IBM, Oracle, Dell and HP. ITtoolbox is a division of the Corporate Executive Board (NASDAQ: EXBD). For more information visit

About PJA

PJA is proud to be named 2008 Agency of the Year by BtoB Magazine. PJA is a $50 million advertising and marketing agency with offices in Cambridge, Mass. and San Francisco, Calif. PJA serves a global roster of technology, life science and healthcare clients that includes: Novell, Boston Scientific, Akamai, Trend Micro, TriZetto, and Invitrogen. For more information, visit

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