SOURCE: ITtoolbox

April 17, 2008 09:00 ET

ITtoolbox Webcast Offers Best Practices on Leveraging Online Communities for B2B Marketing

Sponsored Webcast With BtoB Magazine Includes Social Media Experts From IBM and Aberdeen Group

SCOTTSDALE, AZ--(Marketwire - April 17, 2008) - ITtoolbox, the online community where professionals share IT knowledge and best practices, announced today that co-founder and CEO Dan Morrison will present lessons learned on social media marketing in a sponsored webcast with BtoB Magazine. The webcast, entitled "How to Leverage Online Communities for B2B Marketing," will take place at 2PM EDT on Thursday, April 24, 2008, with an on-demand version available after the live event.

During the webcast, Morrison will be joined by social media experts Pauline Ores from IBM and Jeff Zabin from Aberdeen Group to explore how marketers can incorporate online communities into their existing marketing lineup. The panel will provide insight into how professionals are using online communities today and how marketers can effectively target these individuals using social media, with an emphasis on building successful campaigns, leveraging existing customer communities vs. building new communities, and applying best methods for measuring success and ROI.

WHO:    Dan Morrison, Co-Founder and CEO, ITtoolbox
        Pauline Ores, Senior Marketing Manager, Social Media Engagement,
        IBM
        Jeff Zabin, Research Fellow, Customer Management, Aberdeen Group
        Ellis Booker, Editor, BtoB Magazine (moderator)

WHAT:   "How to Leverage Online Communities for B2B Marketing," a
        sponsored webcast with BtoB Magazine

WHEN:   Thursday, April 24, 2008
        2:00 PM EDT

WHERE:  To register: http://www.ITtoolbox.com/erd/16983
       

About ITtoolbox

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 800 clients, including Microsoft, IBM, Oracle, Dell and HP. ITtoolbox is a division of the Corporate Executive Board (NASDAQ: EXBD). For more information visit www.ITtoolbox.com.

About the Corporate Executive Board

The Corporate Executive Board Company (NASDAQ: EXBD) is a leading provider of best practices research and analysis focusing on corporate strategy, operations, and general management issues. The Corporate Executive Board provides its integrated set of services currently to more than 3,700 of the world's largest and most prestigious corporations, including over 80 percent of the Fortune 500. These services include best practices research studies, executive education seminars, management implementation toolkits, customized research briefs, and Web-based access to a library of over 300,000 corporate best practices. For more information, visit our Web site at www.executiveboard.com.

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