JACKSONVILLE, FL--(Marketwire - July 8, 2010) - Ivanabitch Vodka and Gin (www.ivanabitch.com), imported by International Spirits, LLC, has unveiled a new size. The new 200 ML bottles feature an eye-catching counter case and rounds out the four-size Ivanabitch portfolio.
The distinctive counter case, printed in red and black for Ivanabitch Vodka and blue and black for Ivanabitch Gin, holds 12 bottles and allows room for the retailer to insert their own retail price. The counter case is designed to complement the edgy packaging of the bottle and attract customers' attention at the point of purchase. In addition to the new 200 ML size, Ivanabitch is available in 375 ML, 750 ML, and 1.75L sizes.
"The new size has opened up an additional demographic that we were not reaching with our other bottle sizes," said Tony Elward, CEO of International Spirits. "The response from our off-premise retailers and distributors has been quite positive. This new size completes our portfolio, as International Spirits is focusing its distribution in the off-premise retail market."
Elward continued, "Ivanabitch Vodka and Gin are premium products offered at very competitive prices that are attracting customers. Consumers who once bought top-shelf brands are now buying lower-shelf spirits due to the sluggish economy."
About Ivanabitch
Ivanabitch Vodka is distilled five times and filtered over active charcoal. The result is a clean, fresh taste that is delicate and smooth. It received a Gold Medal from the Beverage Testing Institute in Chicago.
Ivanabitch Gin is distilled using the traditional London Dry method wafting the alcohol through a chamber of juniper berries and nine other botanicals that impart an incredibly delightful aroma and flavor. For more information, please visit www.ivanabitch.com.
Ivanabitch is currently distributed in Florida, Georgia, Texas, Louisiana, South Carolina, Tennessee, Arkansas and Kentucky, and will be soon available in numerous additional states in the Midwest and Southern U.S.
Photos available upon request.
Contact Information:
CONTACT:
Elizabeth Kelley Grace
561/702-7471
Elizabeth@thebuzzagency.net
Julie Kaminski
561/779-2516
Julie@thebuzzagency.net