SOURCE: Trump Hotel Collection

Trump Hotel Collection | Luxury Hotels

September 23, 2010 08:00 ET

Ivanka Trump Spotlights Her Favorite Travel Destinations on Facebook

New "Must Go" Tab Features Trump® Hotel Collection's Latest News & Guest Promotions, Custom Booking Widget and Monthly Travel Polls

NEW YORK, NY--(Marketwire - September 23, 2010) - Hotelier Ivanka Trump has created a unique "Must Go" tab on her Facebook page -- www.facebook.com/IvankaTrump -- that highlights her recent visits to an array of exotic destinations around the world. In addition to featuring Ivanka's personal videos and images from her globetrotting trips, the Must Go tab aggregates Trump® Hotel Collection's latest news and guest promotions, and allows anyone to book a stay at any of the brand's five luxury hotels via a custom widget without having to leave the page.

People that "like" her page are also invited to vote in a monthly travel-related poll, tell Ivanka their travel plans, and post their dream Trump Getaway for friends to see and comment on.

Previously, Ivanka launched "Must Watch," providing the inside scoop on fashion, business, travel and "The Apprentice"; "Must Have" with information on the Ivanka Trump Fine Jewelry Collection and the upcoming Ivanka Trump handbag and shoe lines; and "Must Give," showcasing her favorite charities and ways that people can get involved.

As the face and voice of Trump Hotel Collection, Ivanka has the most Twitter followers of any luxury brand representative -- over 800,000 -- and over 21,000 people have liked her Facebook page, www.Facebook.com/IvankaTrump.

Trump® Hotel Collection has been on the cutting edge in the social media conversation with custom Facebook and Twitter profiles for the brand and its five legendary hotels that represent the next generation of luxury hospitality. In addition to offering a steady stream of fresh information on each property, Trump Hotel Collection's facebook page features a booking widget providing convenient access to reservations for each of its two properties in New York City and to the Trump hotels in Chicago, Las Vegas and Waikiki. With projects under development in locations as diverse as Panama and Toronto, Trump Hotel Collection uses its Facebook and Twitter presence to keep followers up to date on company news and the many special features of its growing portfolio as a complement to the many other ways it currently engages with clientele.

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