SOURCE: Ivar's

Ivar's

September 22, 2010 14:36 ET

Ivar's Parties Like It's 2038: Beloved Restaurant Chain Celebrates Upcoming Centennial With Futuristic Fun, Free Chowder and More

SEATTLE, WA--(Marketwire - September 22, 2010) - Ivar's, Puget Sound's award-winning seafood restaurant chain, is kicking off its centennial festivities a full 28 years early to maximize the "what-if" fun. Ivar's unveiled a peek into what the next two decades may hold for the iconic company on Ivars.com, while also announcing plenty of present-day activities to start the festivities early.

Those interested in planning for the future can make a reservation on Ivar's Salmon House's floating maiden voyage, lock in today's fish and chips prices for future savings, and even view video of Ivar's future Alaskan Way Tunnel drive-through fish bar. Customers who prefer instant gratification will enjoy a variety of pre-centennial specials through October 31, including a free cup of Ivar's famous chowder with purchase of an entrée, 100 cent seafood selections including rejuvenating clam nectar, $20.38 three-course dinners and cocktails of the future.

"Ivar's is proud of its rich history, but we're even more excited about what the future holds," said Ivar's Director of Marketing Kirsten Wlaschin. "Our 'flounder' Ivar Haglund was always a dreamer and innovator, so we're honoring his legacy and dreaming big! We hope to inspire and entertain our customers with our ideas and create a dialogue about the possibilities."

At Ivars.com, visitors can explore some of Ivar's anticipated future milestones, as well as get in on the action now. Opportunities include:

  • Help Predict the Future and Win! What will be the next major jet plane from Boeing? What will be Seattle's next big industry? Customers can make their predictions and enter to win a $1,000 Ivar's gift card and various other prizes. In addition, those who answer the crystal ball bonus question -- what will Seattle be known for in 2038 -- are eligible to win a Victoria Clipper getaway package for two, based on creativity and originality.

  • Get Fish & Chips Futures* -- buy now, eat later and save! Based on average consumer price index rates, today's $6.49 ($7.14 including tax) three-piece fish and chips special is projected to be a whopping $20.77 (including tax) for the same meal in 2038. However -- similar to popular state college savings plans -- Ivar's new "Get Fish and Chips Program" offers customers the opportunity to purchase a Fish and Chips Prepaid Unit at today's price, then redeem it for a three-piece Ivar's fish and chips anytime between now and Dec. 31, 2038 without paying an extra penny. For those willing to invest in a fishy future -- based upon the above scenario -- this could amount to more than $13.63 in savings per meal! Customers can purchase the Fish & Chips Futures online at Ivars.com.

  • Floating Salmon House Restaurant -- To finally fulfill a lofty Ivar Haglund vision, the company is working to have its Ivar's Salmon House restaurant detached from the North Lake Union shore and set afloat in 2030. The newly adrift Salmon House in Lake Union will mark Seattle's first free-floating restaurant, and customers can reserve a spot today to dine on the maiden voyage at Ivar's online reservation page.

  • 2038 Meal Deals and Futuristic Cocktails -- Can't wait for the future? Head to Ivar's locations today for celebratory pre-centennial specials through October 31 (excludes stadiums). Specials include: free chowder with the purchase of an entrée ; three-course dinners for $20.38; 100 cent seafood snackers, 100-cent petite desserts , 100 cent clam nectar, and a futuristic cocktail menu with other-worldly libations such as the Sweet and Sour Glow Stick. For more information, check out Ivar's meal deals page.

  • Capture the Power of Clam Nectar -- Ivar's has long believed in clam nectar's rejuvenating and restorative powers, and has its sights set on launching an Ivar's-for-her beauty line centered around the benefits of this sweet Northwest bounty. For customers wishing to test the beauty benefits now, a cup of clam nectar can be purchased for 100 cents at any Ivar's full-service or seafood bars.

Also on the Centennial website, Ivar's reveals many more revolutionary future projects and milestones in development. Visitors can watch the famous underwater billboards being restored to their original locations, view animation of a proposed Ivar's drive-through in the upcoming Alaskan Way Tunnel, learn about the Ivar's Ispoon (which can be used at meal time to automatically read a diner's thoughts and post feedback to social media sites in real time), take a trip with the Seagull Advertising Squad and much more.

Visit Ivars.com now to begin Ivar's Centennial Celebration, and remember to KEEP CLAM!

About Ivar's
Ivar's Seafood Restaurants began on Seattle's waterfront in 1938. Today, there are 23 Ivar's fast casual Seafood Bars, three walk-up Fish Bars and three full-service restaurants: Ivar's Acres of Clams, Ivar's Salmon House and Ivar's Mukilteo Landing. Ivar's Seafood, Soup and Sauce Company markets and sells its award-winning soups, chowders and sauces both nationally and internationally. The company also operates 20 regional stadium concessions including Safeco Field, Qwest Field, Husky Stadium and the Comcast Arena at Everett. Learn more at www.ivars.com.

*Projected price of fish and chips in 2038 calculated using the average annual Consumer Price Index increase, as reported by the Bureau of Labor and Statistics, from when Ivar's opened its doors 1938 through 2009.

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