SOURCE: CNH Industrial

CNH Industrial

November 11, 2013 04:00 ET

Iveco and New Holland Agriculture Support Action for Road Safety Campaign at WTCC Shanghai Circuit

SHANGHAI, CHINA--(Marketwired - Nov 11, 2013) - Iveco and New Holland Agriculture continue their support of the FIA (Fédération Internationale de l'Automobile) "Action for Road Safety" campaign to raise awareness and promote education on safer driving behavior. They were present at the World Touring Car Championship (WTCC) race at the Shanghai International Circuit on the 2nd and 3rd of November 2013. 

Iveco drove an Iveco 682 truck carrying the WTCC 'Action for Road Safety' flag on the race lap at the Shanghai race track. As official suppliers of FIA's campaign, Iveco also displayed a Stralis Hi-Way truck, International Truck of the Year 2013, and a New Holland Agriculture T7000 Blue Power tractor, winner of the "Tractor of the Year 2010" Award.

Safety on the roads and in the fields

Safety is a critical issue on the roads, where it is estimated that 1.3 million people die every year in traffic accidents. It is equally vital in agriculture, which is one of the three sectors with the highest rates of injury and death in the workplace.

Iveco and New Holland Agriculture aim to contribute to greater safety on the roads and in farming through good design and safety features, developing vehicles and equipment that create the best possible conditions for safe operation.

Stralis Hi-Way, International Truck of the Year 2013

The new Stralis Hi-Way, a flagship model in the Iveco heavy range, was recognized last year by a jury as International Truck of the Year 2013 for its characteristics, including its safety features. It will also be commercialized in China in the beginning of 2014.

The driver of a Stralis can count on an efficient Electronic Brake System that provides a Brake Assistant function, for more rapid and efficient braking. In addition, among the vehicle's most advanced technological active safety solutions, are the Advanced Emergency Braking System, which alerts the driver of a possible collision while automatically placing the braking system into action in order to avoid impact or, if unable to do so, reduce the speed of impact; the Driver Attention Support feature which constantly monitors the level of driver attention by evaluating movement via the steering wheel and, in the case of driver drowsiness, an acoustic and visual alarm will draw their attention.

The vehicle is also equipped with a Lane Departure Warning System, which sounds an acoustic signal when the vehicle exits the lane without having activated the lane change signal. The system is highly efficient in preventing accidents caused by distraction and drowsiness. Lastly, the Xenon headlights increase driver visibility, guaranteeing a more secure and relaxed drive.

The Stralis Hi-Way cabin also demonstrates Iveco's great attention to safety. The cabin of a truck is both a working and living space for the driver. Because of this, the overall internal environment and onboard ergonomics have been designed considering elements such as driver posture, external visibility, operating position, console reachability and timely availability of aggregated data which are fundamental for comfort and safe driving. Comfort and safe driving are closely interwoven in the cab environment, working together to the benefit of the driver and the vehicle's operation.

The Iveco 682: a local product meeting the global standards

An export heavy-duty on-road truck produced by Iveco's Chinese joint venture -- Saic-Iveco Hongyan (SIH), the Iveco 682 adopts Iveco's technology, high quality and design standards. Along with tailored configurations for both the Chinese and international markets, it meets the same global standards as Iveco's European-manufactured trucks, including safety.

This top-of-the-range model, which is a tailored export edition of the SIH Genlyon, is offered in multiple versions and is intended for the transport of coal, concrete and hazardous materials.

The cabin of the Iveco 682, re-designed based on the Stralis cab with optimized trimming, has passed the strict ECE-R29 crash test. This test demonstrated that when the vehicle experiences a collision, the cabin can move back 50 centimeters in order to decrease the force of collision, protecting the driver. The super strong frame of the Iveco 682 is made of high performance steel, 20% thicker than the frame of competitors' vehicles in the same class, offering not only more loading capacity but also higher durability and safety for customers. With an operating weight of 48,800 Kg, the Iveco 682 features an FPT Industrial Cursor 9 common rail engine which delivers consistently high power and torque in every working condition starting at very low rpm. The ZF hydraulic power steering with variable ratio and dual circle Air Brake System, further enhances driver safety while providing high maneuverability.

T7000 Blue Power: technology at the service of safety in the fields

Agricultural equipment is called upon to operate in all weather and soil conditions, on all types of terrain, uneven grounds and steep slopes, as well as travelling on the roads. Many of New Holland's technological advances play a vital role in safeguarding farmers against the risks they face every day as they operate their machines.

The tractor on display at the Shanghai race track was a case in point: the T7000 Blue Power, in its distinctive metallic blue paint finish, can be equipped with New Holland's award winning ABS SuperSteer™ system, which significantly increases safety on the road and in the field. While ABS systems are commonplace on cars and trucks, the added complications of heavy mounted articulated equipment, uneven terrain and a huge amount of variation in traction conditions, even from wheel to wheel, means that an effective antilock braking system for tractors requires more advanced development. The advanced design of New Holland's ABS SuperSteer™ has won a silver award in recognition of its effectiveness. The result is greater braking safety, maneuverability and safe operation on steep slopes.

The Active StopStart is another optional key safety feature of the Auto Command™ continuously variable transmission on New Holland's high horsepower tractors. It prevents all movement, forward or backward, as soon as the tractor stops -- even when working with heavy loads or on steep slopes.

New Holland's award-winning Intelligent Braking System is another extra feature that increases the braking safety of tractors towing trailers by automatically regulating braking force in proportion to the deceleration of the tractor. The resulting perfect harmonization of the braking action on the tractor/trailer combination prevents the risk of dangerous jack-knifing of the trailer.

In addition, all New Holland tractors feature Falling Object Protection Systems (FOPS) as standard, to protect the cab and operator against the risk of objects falling from above. This is an everyday risk when working with a front loader or in potentially hazardous areas.

New Holland doesn't overlook the environmental impact of its equipment, and the highly fuel efficient and low emissions engine technologies featured by machines like the T7000 Blue Power on display combine the benefits of lower operating costs with a minimal impact on environmental pollution -- a critical issue that is fast becoming an emergency in China.

Safety on the road and in the fields through after sales

Accurate and frequent vehicle maintenance is essential for ensuring safety on the roads and in the fields. This is why Iveco and New Holland Agriculture are committed to guaranteeing road safety in all of their after sales services.

Original Iveco parts are certified with the Origin 100% quality mark. This confirms precise supplier selection, raw materials, production processes and resistance and wear tests. This process guarantees the best vehicle performance even after long-haul missions and heavy use. Similarly, Original Parts for New Holland Agriculture equipment guarantee the highest quality and durability of the equipment, year after year, even in the harshest conditions.

Iveco Parts & Service also offers the option of adapting older vehicles with modern safety standards, such as connecting an integrated infotainment management system. New Holland also puts safety first in daily maintenance activities. Most daily checks can be carried out from the ground; hoods and guards opening are assisted by gas struts; and the majority of adjustments to harvesters are either fully automated or can be made quickly without tools.


Iveco is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). Iveco designs, manufactures and markets a wide range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses and coaches as well as special vehicles for applications such as firefighting, off-road missions, defence and civil protection. Iveco employs over 26,000 individuals globally. It manages production sites in 11 countries throughout Europe, Asia, Africa, Oceania and Latin America where it produces vehicles featuring the latest advanced technologies. 5,000 sales and service outlets in over 160 countries guarantee technical support wherever an Iveco vehicle is at work.

For more on Iveco visit:

New Holland Agriculture

New Holland Agriculture, a CNH Industrial company, is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.

A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at

For more on CNH Industrial visit:

Contact Information

  • For more information contact:

    Asia Pacific Press Office
    Tel: +39 011 008 6346
    Email: Email Contact