SOURCE: ividence


June 11, 2012 11:00 ET

ividence Welcomes New Deliverability Director

The Stand-Alone Email Ad Exchange Maintains Focus on Top-Level Inbox Placement

SAN FRANCISCO, CA--(Marketwire - Jun 11, 2012) - ividence -- the world's first stand-alone email ad exchange -- announced today that Franz Hurtado has joined the company's San Francisco office as Deliverability Director.

With deliverability industry leader Return Path recently reporting a steep drop in average inbox placement rate, this new hire demonstrates ividence's continuing commitment to remaining at the cutting-edge of deliverability. Hurtado will develop, implement, and oversee deliverability strategies for ividence's high-volume email systems.

"We are pleased to welcome Franz to the ividence team," said Eric Didier, CEO and co-founder of ividence. "The experience that he brings in improving inbox placement rates through better email practices perfectly complements our focus on transforming the email ad market by improving relevance and offering visibility to all parties."

ividence connects advertisers and list owners through its platform which uses behavioral targeting to match the right offer to the right email record. The company monetizes more than 50 million email addresses in France and in the United States and sends more than 3,000 campaigns a month.

Hurtado comes to the company with nearly 10 years of experience in deliverability. Prior to joining ividence, Hurtado served as Deliverability Analyst for a large-volume email sender where he implemented changes in email strategy to achieve Sender Score Certification, resulting in guaranteed inbox delivery at major email sites for up to 3.6 billion emails per year. Over the course of his career, he's worked on the ISP and ESP sides of email delivery as well as working in sender accreditation.

"I am excited to take on this opportunity that ividence has presented me with, directing the delivery strategy as the company expands its operations in the United States," said Hurtado.

About ividence
ividence completely transforms the email ad market's traditional practices, bringing to email what is expected in the display and search markets. The 100% automated platform matches offers to records based on bid, performance, and end-user behavior, resulting in fewer emails sent, improved ROI for advertisers, and improved revenue for publishers. ividence received a 2011 Red Herring Global Top 100 award and has received international recognition for their innovative approach to email ads.

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