SOURCE: IWT Tesoro Corporation

April 10, 2007 15:32 ET

IWT Tesoro Closes $5 Million Advertising Campaign With Global Media Fund

WESTPORT, CT -- (MARKET WIRE) -- April 10, 2007 -- IWT Tesoro Corporation (OTCBB: IWTT), a market leader in wholesale distribution and merchandising of ceramic, porcelain, and natural stone floor and wall tiles, announces that it is has contracted with Global Media Fund, Inc.(GMF). GMF will provide $5 million worth of nationally syndicated newspaper features, nationally syndicated radio features and other pre-paid media over the next three years using GMF's currently utilized, industry standard advertising rates. The agreement calls for the regular distribution of feature articles to approximately 10,000 newspapers, news and wire services, industry journals, and consumer publications. The campaign also includes support for Tesoro's distribution channels and wholesale customers. In addition, GMF will coordinate an annual conference specifically focused on meeting Tesoro customer needs and showcasing the company's product depth and merchandising capabilities.

Don Rose, CEO and President of GMF stated, "Tesoro's commitment to quality and innovative merchandising make them an ideal partner for the Global Media Fund. We believe Tesoro has an exceptional scope of products that will continue to expand in the marketplace." Henry J. Boucher, Tesoro's CEO, said, "We are excited about Global Media's advertising and media campaign; we expect it will provide new avenues for us to support and service our growing customer base. The opportunities to engage our clients in ways that can support their merchandising and sales give Tesoro a significant advantage in a growing market."

About IWT Tesoro

IWT Tesoro Corporation is one of the few publicly traded tile distributors. The Company is exclusively wholesale driven and does not compete with its customers by having dealer stores as part of its business model. Instead, the Company is a merchandising resource for its customers, maintaining the philosophy that it is its customers' supplier, not their competition. This wholesale focus is at the core of IWT Tesoro Corporation's long-term growth and market strategy. Tesoro's primary operating subsidiary, International Wholesale Tile, distributes product throughout the US from warehouses Florida, Texas, California and Ohio.

About Global Media Fund, Inc.

Global Media Fund, Inc. was established to help strong emerging growth companies conduct national media awareness and marketing campaigns in exchange for equity. Global Media Fund, Inc., along with their partners, have serviced over 3000 clients, including a big portion of Fortune 1000 companies. Global Media Fund, Inc. has been instrumental in the development of its portfolio companies by increasing their sales and brand awareness. Furthermore, Global Media Fund, Inc. uniquely guarantees the media placement results. More information can be found about Global Media Fund, Inc. at www.GlobalMediaFund.com.

Certain statements in this press release may constitute "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, the Company's business and financing plans, regulatory environments in which the Company operates or plans to operate, and trends affecting the Company's financial condition or results of operations, the impact of competition, the start up of certain operations, roll out of products and services and acquisition opportunities. When used herein, the words "believes," "expects," "plans," "estimates" and similar expressions are intended to identify forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance and achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Contact Information

  • CONTACTS:
    Henry J. Boucher, Jr.
    CEO
    IWT Tesoro Corporation
    Phone: 1-203-221-2770
    Email: Email Contact

    R. Nicholas Brack
    Phone: 1-561-228-1440
    Email: Email Contact