Iyiola Obayomi Joins the NY Team at Ogilvy Healthworld

PARSIPPANY, NJ--(Marketwire - Feb 8, 2012) - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the addition of Iyiola Obayomi as senior director, consulting at Ogilvy Healthworld's New York City office.

Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

In his new position, Mr. Obayomi will lead the consulting and analytics practices for Ogilvy Healthworld, including the exploration of new segmentations, channels, and platforms for healthcare media. He will also expand the analytics footprint of the group's current client base and develop new offerings designed to impact how pharmaceutical marketers use data and intelligence to drive marketing effectiveness.

Mr. Obayomi brings more than 15 years of experience from a range of top-notch management consulting, marketing, and advertising firms. He has successfully led a broad range of consulting and analytics engagements deploying a wide range of expertise including digital, CRM, and predictive analytics. He has a consistent history of delivering business performance improvements and generating quantifiable ROI for large multinational corporations. Some of his most impressive vocational highlights include growing the Diageo analytics account tenfold while he served as VP, Director of Analytics at MRM Worldwide. While there, he was also responsible for the year-on-year account growth on the blockbuster Lunesta account, using digital and CRM analytics to optimize and quantify campaign contributions.

Mr. Obayomi holds an MBA in General Management from the Goizueta Business School at Emory University, an MA in Quantitative Methods from Columbia University in the City of New York, and a BS in Agricultural Economics from the University of Ilorin in Nigeria.

"We're thrilled to welcome such a dynamic professional, especially one who can boast such specialized credentials like Iyiola," said Michael Parisi, managing partner, Ogilvy CommonHealth Worldwide. "I'm eager to see where his expertise and extraordinary talent will lead Ogilvy CommonHealth Worldwide in our future endeavors, and what exciting opportunities his insights will bring to our clients."

Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.