SOURCE: IZ-ON Media

IZ-ON Media

September 03, 2013 08:30 ET

IZ-ON Media™ Introduces Mobile Activation Solutions

Digital Place-Based Media Network Integrates Enhanced Mobile Solutions to Increase Advertisers' Visibility Along the Consumer Path to Purchase and Drive Greater Engagement and Social Sharing

SAN FRANCISCO, CA--(Marketwired - Sep 3, 2013) - IZ-ON Media, a leader in digital place-based media sales and services, today announced new solutions designed to extend and deepen consumer engagement with IZ-ON Media™ Networks through mobile devices. With IZ-ON's mobile programs, the company is leveraging over 20 years of retail expertise to provide strategic counsel, and creative content and campaign development to maximize "earned" media for participating advertisers.

With IZ-ON's new solutions, advertisers can take advantage of various strategies to drive mobile engagement including SMS Activation, as a gateway to an existing mobile site or coupon, and Interactive Web, to prompt interaction and transfer the brand connection onto mobile devices. The programs are designed as turnkey solutions across IZ-ON Media's networks, providing campaign setup, media management, and analytics of metrics across all types of mobile devices. 

These new IZ-ON Media™ mobile-enhanced programs help amplify advertising brands' efforts towards earned media such as word-of-mouth recommendations and social media posts on Facebook, Twitter, and Pinterest. By encouraging consumers to share their thoughts through blog posts and recommendations on community and reviews sites, the IZ-ON Media™ mobile-enhanced campaigns will aid in increasing brand visibility and brand loyalty. 

In March 2013, through its Restaurant TV Network™, IZ-ON Media conducted test campaigns where customers were shown ad content and then given an option to cast votes related to the Academy Awards and NCAA March Madness tournaments via their mobile devices. The results were a response rate of .46%, and based on the response rate, average click-through rates of 5.51%, and social sharing rates as high as 2.88%, further prompting incremental traffic to the online polls.

"Our advertisers have been calling for ways to more deeply engage with their audiences and to create one-to-one relationships with consumers. Integrating mobile and social technologies across our networks is a natural way for brands to foster more meaningful interactions and to trigger conversations," said Ahmad Ouri, IZ-ON Media's CEO. "These new mobile offerings answer our advertisers' call and enable them to take full advantage of the quantity and quality of our targeted audiences, ultimately leading to timely earned media through social sharing."

New Mobile Offerings Integrate with Male Millennial Advertising Network
Complementing IZ-ON Media's recently launched Male Millennial Advertising Network, a network targeting the male age 18-34 demographic, advertisers now have the ability to include mobile calls-to-action, contests and sweepstakes, and social sharing options that typically resonate with this growing consumer segment who are heavy smartphone users interacting with friends and making purchases around the clock.

The new IZ-ON Media™ mobile solutions are available immediately on the following networks: 7-Eleven TV® Network, HDTV Network, Restaurant TV Network™, and the StayHealthy® HealthCENTER Kiosk Network™.

About IZ ON Media LLC
Keeping eyes on brands is IZ-ON Media's core business. With over 120,000 strategically placed screens located in more than 12,000 coveted retail and quick-service restaurant venues, IZ-ON Media offers marketers the opportunity to create authentic brand experiences with 300 million third-party measured viewers every month. Research providers include leading third-party sources such as The Nielsen Company, Arbitron and GfK Custom Research. Clients -- which include leading national advertisers and venue brands such as 7-Eleven, Target, Costco, Wal-Mart, Carl's Jr., Wendy's and KFC -- leverage IZ-ON Media's two decades of expertise in consumer behavior and building smart, effective content and media strategies. 

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