SOURCE: IZEA, Inc.

IZEA, Inc.

April 15, 2015 08:00 ET

IZEA Expands Network of Athletes With Whistle Sports Partnership

Deal Provides Access to Hundreds of Sports Content Creators Through IZEAx Ecosystem

ORLANDO, FL--(Marketwired - Apr 15, 2015) - IZEA Inc. (OTCQB: IZEA) has partnered with Whistle Sports, to offer and expand endorsement opportunities for their network of athletes through the IZEAx Exchange. Whistle Sports is a digital sports entertainment network engaging millions of young fans worldwide, serving as the millennial voice and destination for sports.

Whistle Sports works with leagues, brands, teams, athletes and entertainers who develop jaw dropping sports content. The deal will give brands and marketers access to Whistle Sports' immense roster of creators for use in their IZEA campaigns.

"Sports marketing produces some of the most impactful brand messages in the world and our partnership with Whistle Sports creates a conduit for brands to further leverage athletes for Sponsored Social campaigns," stated Ted Murphy, Chief Executive Officer of IZEA. "Whistle Sports brings a unique group of influencers with incredible and unparalleled content to IZEA. With a focus on millennials and alternative sports, it adds a new dynamic to our network and more creative methods of advertising for our clients."

Whistle Sports is the first 24/7 online sports network consisting of 29 million Facebook fans and 14 million YouTube subscribers on 278 channels, totaling over 2.8 billion views and 70 thousand videos. Top creators include Dude Perfect, Brodie Smith and Shot Science Basketball.

"Our creators are having daily conversations with tens of millions of young millennial sports fans across multiple platforms. Given the overwhelming passion and commitment fans bring to the table and their engagement with our team of talent, brands are eager to play a part in that conversation. This partnership with IZEA gives them another chance to do so," said Laura Fortner, EVP Marketing and Business Development at Whistle Sports.

The IZEAx Ecosystem consists of more than 250,000 content creators and partners including CBS, Meredith, Northwest Broadcasting, Social Toaster, Bent Pixels, Frederator, SoundAmp and others. Publishers, agencies and MCNs can learn more about becoming an IZEAx partner at http://corp.izea.com/exchange/.

About IZEA
IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit http://corp.izea.com.

About Whistle Sports
Whistle Sports is a digital sports entertainment network engaging millions of young fans worldwide. The company's owners, investors and content partners include sports heroes such as Derek Jeter and Peyton Manning and pro league partners like the NFL, PGA Tour, Major League Baseball, NASCAR, Major League Lacrosse, AVP (pro volleyball), Major League Soccer and the Harlem Globetrotters, as well as financial and strategic investors that include Emil Capital Partners, BSkyB, Liberty Global and SeventySix Capital. Whistle Sports currently has studio offices in New York, Dallas, Los Angeles and London.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, Integration of IZEA's recent acquisition of Ebyline, Inc. and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement.

Contact Information

  • IZEA Media Relations:

    Brent Diggins
    Allison+Partners
    (623) 201-5554
    Email Contact

    IZEA Investor Relations:

    Budd Zuckerman
    Genesis Select
    (303) 415-0200
    Email Contact