SOURCE: IZEA, Inc.

IZEA, Inc.

March 18, 2014 08:00 ET

IZEA Refocuses Brand Message With 'Creators' at Its Core

New Digital Destination and Creative Execution Highlights The Human Touch of the Marketplace Creators

ORLANDO, FL--(Marketwired - Mar 18, 2014) - IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled its new brand positioning and corporate website, marking an important milestone in the company's continued evolution.

The new branding, coined "Champion the Creators," is built around the company's core mission and underscores its competitive advantage in the growing Native Advertising category. The unique aspect of IZEA's offering is that their family of more than 850,000 "Creators" -- social influencers who blog, tweet, pin, and post on behalf of Brands around the world in over 150 countries -- create the brand-friendly content for the hundreds of clients that IZEA serves each year.

"As marketers look to invest in native brand experiences, authentic and unique content is what continues to drive consumer engagement," explains founder and CEO Ted Murphy. "Unlike any other form of digital media, Sponsored Social is powered by actual people working on behalf of brands they love. These individuals actively express their passions and engage their followers across social channels every day."

Because Creators are at the heart of the IZEA brand, the Company is releasing a television spot that features dozens of video clips from actual users of the IZEA Sponsorship Marketplace highlighting memorable moments from their social timelines. The advertising campaign for "Champion the Creators" was produced by IZEA's in-house agency over the course of several months.

"I've long loathed the existing mindset around 'influencers.' To me, this is the real opportunity," explains author and marketing consultant Chris Brogan. "Empowering passionate creators and community builders is the best way to make strong business value. Period."

The "Champion the Creators" commercial, which will be aired in select markets beginning next month, can be viewed online at: http://corp.izea.com/champion-the-creators/

IZEA created the first Sponsored Social marketplace in 2006 and today, supports the largest sponsorship ecosystem in the world through the IZEA Exchange. The company's ability to connect brands with Creators and help those Creators support their endeavors is central to IZEA's marketing innovation philosophy and overall growth strategy. The company unveiled its first self-serve marketplace for brands and creators yesterday.

Coinciding with the refreshed brand position, a new IZEA corporate website identity was launched at http://corp.izea.com. Showcasing the Company's thought-leadership in brand-building, the relationships it enjoys with Creators, as well as a detailed corporate profile, the website serves as a springboard for the various stakeholders across IZEA's ecosystem of brands, agencies, media companies, and investors. 

About IZEA
Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit http://corp.izea.com.

Safe Harbor Statement
 
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the Sponsored Social segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement