SOURCE: IZEA, Inc.

IZEA, Inc.

December 03, 2013 07:45 ET

IZEA to participate in FTC Native Advertising Workshop

Meeting to Promote Clear and Conspicuous Disclosure

ORLANDO, FL--(Marketwired - Dec 3, 2013) - IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today announced that the company is attending the Federal Trade Commission's Native Advertising Workshop in Washington D.C. to provide perspective on the fast-growing category.

The workshop is examining the practice of Native Advertising, or "the blending of advertisements with news, entertainment, and other editorial content in digital media." The goal of the daylong session is to build on other recent FTC initiatives to better understand the implications for consumers as digital advertising evolves.

Participants include representatives from AOL/Huffington Post, Heart, Mashable, The Wall Street Journal, advertisers such as Procter & Gamble, and academicians, consumer groups and related industry trade groups. IZEA Chief Operating Officer, Ryan Schram, is representing the company at the workshop and has provided prepared commentary for the session.

Having pioneered the Sponsored Social category in 2006, IZEA has worked in conjunction with the FTC as well as the Internet Advertising Bureau (IAB) and Word of Mouth Marketing Association (WOMMA) to establish disclosure standards for consumers to clearly identify that they are receiving an advertising or promotional message. The company is a Governing Member of WOMMA and IZEA Chief Executive Officer, Ted Murphy, serves on the IAB's Native Advertising Taskforce.

Consistent with the FTC's refreshed "Dot-Com Disclosures" from March 2013, IZEA believes that clear guidelines and best practices need to be extended to the Native Advertising landscape, including mandatory disclosure, freedom of choice, authentic voice, and transparency of identity.

More information on the company's perspective on the topic can be found online at http://corp.izea.com/ethics.

About IZEA
Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf.

Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit http://corp.izea.com.