SOURCE: IZEA

IZEA

August 17, 2012 08:00 ET

IZEA's Staree Platform Enables In-App Purchase Features

New Photo Props Enhance Picture-Taking Fun

ORLANDO, FL--(Marketwire - Aug 17, 2012) - IZEA, Inc. (OTCQB: IZEAD) (PINKSHEETS: IZEAD), the world leader in social media sponsorship, today unveiled "photo props" for Staree users. Released earlier this summer, Staree allows users to post photos and videos from their mobile device or desktop and share them with friends through Facebook and Twitter. The new photo props are a fun way for users to spice-up everyday photos, while creating in-app revenue opportunities for IZEA and their celebrity partners.

"We believe our new photo props feature will drive greater interaction with the app and additional pageviews to Staree.com," said Ted Murphy, CEO, IZEA. "We want people to snap more pictures by making the experience more fun, interesting and shareable." In July Staree generated 4.3 million pageviews from just over 9,100 photo uploads.

The photo props are delivered in packs that each include multiple items. Initially the packs include funny eyes, funky glasses, party-time, duct tape and "fright night" at no charge to users. Users can purchase additional packs including bacon, mustaches, hats or mouths for $.99 each through an in-app purchase on their iPhone device.

"According to data from the 2011 Verizon Developer's Conference, 72 percent of app revenue comes from those that feature in-app purchase options. That is an increase of 28 percent compared to the previous year," said Ryan Schram, CMO, IZEA. "We believe this is a new revenue opportunity that will benefit IZEA directly while increasing the ability for our users to monetize their own content."

The company intends to release a new in-app purchase option each month. The photo prop system will also be used to deliver third-party branded assets for photo sponsorships. "Imagine being able to dress up like a movie superhero or add cartoon characters from your favorite cereal box to your photo," said Murphy. "The Staree platform will allow us to execute social media sponsorships in a completely new way."

Staree continues to be available by application only. Interested individuals can visit www.staree.com. Brands and agencies looking for sponsorship opportunities can call IZEA Client Development at 1-877-525-IZEA or visit us online at www.izea.com.

About IZEA
IZEA, Inc. ("IZEA") is the world leader in social media sponsorship, operating multiple marketplaces including Staree, WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social media sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and general economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement/.

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