SOURCE: Artfest International, Inc.

February 24, 2010 11:54 ET

iZZ Media Group Today Announced That Its Subsidiary, Performance Lifestyle Channel Has Been Acquired by Artfest International

SAN DIEGO, CA--(Marketwire - February 24, 2010) - iZZ Media Group today announced that its subsidiary, Performance Lifestyle Channel (, has entered into an agreement with Dallas-based Artfest International Inc. (OTCBB: ARTS) to acquire PLCTV. Performance Lifestyle Channel is a cutting edge global Performance Lifestyle entertainment company, with the world's first broadcast-quality Internet television service.

Performance Lifestyle Channel will now be a wholly owned subsidiary of Artfest International and will utilize the innovative platform to offer a full range of brands and programming. Founded by Lawrence Castro, PLC will be powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators. Lawrence Castro will remain the Chairman of Board as well as the CEO of PLCTV. The financial terms of the deal were not disclosed.

PLCTV combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. PLCTV is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. PLCTV can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers.

"We're extremely pleased with the acquisition of the Performance Lifestyle Channel, and couldn't be prouder to be a part of the next generation in broadband video technology," said Edward Vakser, Artfest International President and Chief Executive Officer. "We will have the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices, and we're determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want. In addition our innovation will have a seamless integrated direct marking platform. PLCTV has created an exciting breakthrough platform that represents not only a fantastic user experience, but one that is built on a compelling and sustainable business model that respects both content creators and consumers."

Lawrence Castro, founder of PLCTV, said, "Our platform provides scalable distribution, in a completely safe environment that protects the interest of content owners and advertisers, while delighting viewers. We're extremely excited about this partnership and look forward to enabling Artfest International to reach new audiences for its new and classic programming. I'm excited about the opportunity to work with Artfest and CSD Sports fantastic team. Artfest brings the perfect match of skills, technology, experience and expertise, and will be an essential partnership to create, develop and execute upon our vision and business plan."


iZZ Media Group, Inc. is a multi-faceted entertainment and information distribution company focused on web-based presentations of live music events, the promotion of new musical talent, film production, and corporate messaging. iZZ Media group offers a full service business development & consulting interactive agency with Green Screen Production Centers around North America that helps organizations enhance identity, connect with customers and increase productivity. Big Star Media Group holds several subsidiaries that are each focused on specific aspects of the Company's strategic plan, including: iZZ World, Village Mall Fundraising, iZZ Informative Media, Infowebmercial, infoweblocal, iZZ Films, and iZZ Communications. iZZ DRTV. Its various entities focus on everything from the webcasting of live music events, to promoting new musical talent, producing film, and performing corporate messaging. For more information, please visit:

Forward-Looking Statements Disclosure

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "will," "looking ahead," "anticipates," "estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

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