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May 16, 2012 10:47 ET

J. C. Penney Company Inc. (JCP) the Big Loser on Wednesday. Stock Drops as Sales Fall and Company Cuts Dividend. Any Good News?

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The shares of J. C. Penney Company Inc. (JCP) were down sharply today on slew of bad news. The company announced an 18.9% drop in sales at stores which have been open at least one year and stunned investors with news that it is eliminating its dividend to fund the company's ongoing makeover. What the company in fact is selling at this point, to investors that is, is that the pain of the changes it is making will result in a stronger more profitable brand. How sound is this sales pitch?

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