SOURCE: C-Suite Book Club

C-Suite Book Club

March 10, 2015 10:27 ET

Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World

New York Times Best-Selling Author Gary Vaynerchuk Is C-Suite Book Club's Premier Author for March

NEW YORK, NY--(Marketwired - Mar 10, 2015) - C-Suite Book Club, the premier source of leading business books for c-suite executives, business leaders, entrepreneurs, and celebrities, announced that Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy, Social World has been selected as March's premier author. In his book, Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition as well as give readers a blueprint to social media marketing strategies that really work.

Vaynerchuk is certain that when managers and marketers outline their social media strategies, they plan for the "right hook" -- their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing, which he defines as patiently engaging with customers to build the relationships crucial to successful social media campaigns, want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't!

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices -- content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

C-Suite Book Club will also feature other best-selling business authors this month, among them Alice Nagle and Luanne Tierney, authors of Savvy, and Willis Turner and Shelly Alcorn, authors of 42 Rules for Engaging Members through Gamification.

"We all want to do better than our competitors, all the time. We want to give customers that special something that will deliver the knockout punch and Gary is exactly the kind of guy that can teach us how," said Jeffrey Hayzlett, founder of C-Suite Book Club and chairman of C-Suite Network. "The other authors featured this month offer invaluable advice about what it takes to succeed in business based on their professional successes, triumphs and disappointments. They also offer excellent tips on how to apply gaming mechanics to increase engagement and improve outcomes."

Some C-Suite Book Club authors are also featured on Best Seller TV, Bizcast and weekly blogs on C-Suite Book Club's website.

For additional information about Gary Vaynerchuk and other authors featured in C-Suite Book Club, visit C-Suite Book Club.

About C-Suite Book Club:
C-Suite Book Club is the premier source of the world's leading business books for C-Suite leaders and business executives, featuring best-selling authors covering a range of topics, including sales, marketing, leadership, social media, finance, and management. C-Suite Book Club features premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers' personal and professional lives. Visit C-Suite Book Club and follow it at Facebook and Twitter.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com.

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