SOURCE: appssavvy

appssavvy

November 22, 2010 09:00 ET

Jack Bamberger Joins appssavvy as Chief Client Officer

Recognized Media Leader Brings More Than 25 Years of Experience to appssavvy, Including Holding Previous Senior Positions at Katalyst, Bertelsmann and Time Warner

NEW YORK, NY--(Marketwire - November 22, 2010) - appssavvy (www.appssavvy.com), a company that connects brands to people through social activities performed across apps, web and mobile, today announced Jack Bamberger as chief client officer (CCO), a newly created position. In his new position as CCO, Bamberger is leading appssavvy's account management, sales and marketing teams.

"Jack is a tremendous addition to the appssavvy team, especially as we enter our fourth year of business and build upon the success of working with many of the world's leading brands and agencies in making advertising better in today's age of social activity marketing," said Chris Cunningham, co-founder and CEO of appssavvy. "He is a recognized leader in media with an unparalleled vision for emerging trends and opportunities. Jack shares our enthusiasm and mission of rethinking the relationship between the delivery and reception of advertising through the understanding of social activity. In the newly created position of Chief Client Officer, he will play a pivotal role in our efforts to change advertising for the better."

Bamberger joins appssavvy from Katalyst, a studio for social media founded by Ashton Kutcher and Jason Goldberg. At Katalyst, he led all new business and account management efforts, and created successful and award-winning social media marketing, programming experiences and networks for an array of leading companies and brands, including Kellogg, Mountain Dew, Nestle, Microsoft and Warner Bros., to name a few.

"During my career, I've had the opportunity to work at a number of companies focused on rethinking and reshaping the media landscape," said Bamberger. "The opportunity to join appssavvy and the vision the company lives and breathes is not only exciting, but a significant opportunity to drive forward digital advertising in a meaningful and big way."

Bamberger's 25 years of experience includes serving Meredith Corporation in a number of leadership positions, including chief innovation officer of Meredith 360, a strategic, client-focused sales and marketing organization. Among his numerous achievements at Meredith, namely working with the company's top 80 advertisers on large-scale integrated advertising and marketing campaigns, Bamberger was named to the 2008 Mediaweek 50 as one of the most indispensable executives shaping the future of media.

Previously, he held senior positions at Gruner + Jahr USA, a division of Bertelsmann, and IndustryClick.com, part of PRIMEDIA, and spent nearly a decade at Time Warner driving sales and marketing for The Parenting Group and Sports Illustrated.

Bamberger is a graduate of the University of Missouri-Columbia's School of Journalism.

About appssavvy
appssavvy rethinks the relationship between delivery and reception of advertising. We partner with leading web publishers and developers to uncover what people are doing across the Internet. Understanding people and their actions is what enables appssavvy, and the brands and agencies that we work with, to leverage and experience social activity. In short, appssavvy is a platform that connects people and brands through social activity. For more information, visit www.appssavvy.com.

Contact Information

  • CONTACTS:
    Steve Stratz
    Illuminate Public Relations for appssavvy
    206.300.9134
    Email Contact

    Minou Nguyen
    Illuminate Public Relations for appssavvy
    206.779.4559
    Email Contact