COLD-FX

COLD-FX

September 21, 2010 08:00 ET

The Jacket Is Loud, the French Cuffs Are Fashionable, the High Shirt Collar Is Unmistakable-The Don Cherry Bobblehead Is Here!

OTTAWA, ONTARIO--(Marketwire - Sept. 21, 2010) - "Its got to have pizzazz." That's the way Don Cherry wanted his COLD-FX Bobblehead to look and it does. Don is decked out in a NEW "Candy Apple" Red Plaid jacket, his French Cuffs stylishly showing and sporting his unmistakable High Shirt Collar. He is standing on a puck giving hockey fans his trade mark thumbs up.

The "Grapes" Bobblehead, featuring one of Canada's most recognizable personalities, will make its first appearance in the nation's capital at a luncheon this Wednesday (September 22) to honour the country's more than 500,000 Hockey Moms at which Don Cherry will be a guest speaker. After that hockey fans will get a chance to win Don Cherry Bobbleheads and Collector Mugs through contests run by 250 radio stations across the country.

The Collector Limited Edition Bobblehead will also be part of a Don Cherry COLD-FX Charity Basket featured at silent charity auctions across Canada at some of the country's prominent charity fundraising events. 

Don, as the celebrity spokesman for COLD-FX, will be the key feature of COLD-FX's fall marketing campaign. He will be involved in radio contests, instore promotions and marquee luncheons in the east and west. 

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