Jackpotjoy

Jackpotjoy

January 07, 2011 13:05 ET

Jackpotjoy Launch New Online Bingo Game

LONDON, UNITED KINGDOM--(Marketwire - Jan. 7, 2011) - Online Bingo site, Jackpotjoy.com, saw their latest campaign expand this week as the Queen of Bingo's courtier, Jack, launches an exciting new game of his own amidst a fanfare of viral marketing and piratical treasure!

Jackpotjoy, one of the UK's leading online Bingo sites, launched a major campaign back in September that introduced the nation to their Queen of Bingo. The fictional Royal presides over a kingdom that features a host of characters from the site's games, as well as a loyal courtier, Jack, and her glamorous lady in waiting, Joy.

Over the past months, the site has run a variety of social media campaigns that develop the characters from the advert, including using Facebook and Twitter to broaden their appeal, but this Friday saw the launch of their first TV advert to star one of the supporting characters.

"Getting the other characters involved in the campaign was always something we wanted," explains Head of Bingo Alison McCook, "because although the Queen of Bingo is the star she gets an enormous amount of support from her co-stars Jack and Joy, and the stronger the support, the stronger the position of the Queen of Bingo."

In the advert, Jack offers viewers the chance to see his chest before revealing a cash filled treasure chest while he sports a very tongue in cheek plastic breastplate. The plastic chest may seem like an interesting choice, until an email that allegedly leaked from the palace explains it all.

The email was intended for one of the Queen of Bingo's muscley helpers, who's called, for reasons best kept to his mother, Applecumble. Instead of sending it just to Applecrumble though, Jack accidentally sends it to a section of the site's player base.

In the email, Jack explains that he's got to go on TV to reveal his chest but has eaten too many mince pies over the Christmas period and he's asking for advice on how he can get big muscles in less than 24 hours. Alongside this, Jack confesses his love for his co-star, Joy, which makes his mistake of sending it out to a group of members all the more comical.

We don't see the reply until we watch the advert when it becomes clear that Applecrumble has said that the only way to buff up in that time is to wear the aforementioned plastic breastplate.

"This is really the beginnings of working with more viral products," Alison says. "We've got a character based marketing campaign, with very strong characters, and it would seem wasteful not to push into viral territory."

The campaign has been launched to push Jack's Chest, a new onsite Bingo game in which Jack appears in a Bingo room and shares the contents of his chest with everyone who bought tickets to the game.

The site are currently promising to give away £100,000 between launch and the end of January, and will be publishing hints as to when Jack will appear via Facebook, Twitter and on the onsite promotions page.

You can play Bingo and could encounter Jack's Chest at Jackpotjoy.com now...

GAMESYS

The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Bingo, Scratchcards and Online Casino games to a worldwide audience using proprietary gaming software.

After eight years, the Group's leading brand, http://www.jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com 

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