December 30, 2010 11:48 ET

Jackpotjoy: The Queen of Bingo Addresses the Nation

LONDON, UNITED KINGDOM--(Marketwire - Dec. 30, 2010) - Jackpotjoy, one of the UK's most popular online bingo sites, launched their very own alternative Queen's Speech this year with the Queen of Bingo addressing the nation. The speech includes a very special offer that will see members of the site earning a £1 bonus for trying any of their Bingo or Online Slots games...

In September, Jackpotjoy launched a major new TV campaign which featured the Queen of Bingo, welcoming members to the site with a very generous deposit £10, get £30 to play promotion.

Over the past few months, the Queen – along with her energetic courtier Jack and glamorous assistant Joy – have gone straight to the nation's hearts. The site's Christmas promotions offered members the chance to decorate the palace for guaranteed cash, to earn presents from Jack's stocking and to earn double Joy Points if they could find Joy's Secret Message.

Alongside all this festive cheer, the Queen of Bingo gave the site's members a very special present guaranteeing £75,000 of Bingo Royale jackpots in just two weeks.

The promotions saw record registrants, and brought a real dose of Christmas cheer to the site.

"Partly because the Christmas offers were so strong, we knew we needed to bring out something very special as the icing on the cake, and the Queen's Speech gave us just that opportunity," explains Adele Lawton, head of Jackpotjoy.

Jackpotjoy's Queen's Speech, a tongue in cheek nod to one of the greatest Christmas traditions in the UK, was released on Jackpotjoy on Boxing Day. The Queen talked about her youth as a Bingo princess, her love of giving away money and makes a few saucy jokes that only she could get away with.

But the real excitement for the members comes at the end of the message when the Queen of Bingo announced that she'd be awarding any member who buys a Bingo ticket or enjoys a real play spin on a Slot machine with a £1 gift. Members can earn another £1 every day of the offer, which runs for 10 days.

"The offer's incredibly simple, very direct and offers everyone the chance of something special for Christmas. It's the perfect Christmas gift from the Queen of Bingo!"

The Queen's Giveaway will be available at Jackpotjoy.com until January 4th 2011. Visit the site for full details and for the chance to take part.


The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Bingo, Scratchcards and Online Casino games to a worldwide audience using proprietary gaming software.

After eight years, the Group's leading brand, http://www.jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com 

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• View the alternative Queens Speech

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• View the latest Lottery results provided by Jackpotjoy

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