February 09, 2011 12:41 ET

Jackpotjoy.com Announces Ground-Breaking Sponsorship of Deal or No Deal

LONDON, UNITED KINGDOM--(Marketwire - Feb. 9, 2011) - Jackpotjoy.com today announces its TV sponsorship of hit TV-show game show Deal or No Deal on Channel 4.

Launching on February 15th, the partnership is part of the online bingo site's ongoing strategy to engage with its target audience of women aged between 25-44, and offer new and entertaining ways for its members to win money.

The year-long sponsorship was brokered by MAXUS Global and includes all transmissions on Channel 4 and More4, 4OD and VOD on the Virgin platform.

Creative was developed by (beta) and features specially created puppets of Barbara Windsor as the 'Queen of Bingo' and Jack and Joy from the TV ad campaign popping out of the legendary red Deal or No Deal boxes.

To amplify the sponsorship, Jackpotjoy.com has created an innovative Ad Break Bingo game which gives new and existing members the chance to win £250,000 every day.

Adele Lawton, Head of Jackpotjoy comments: "Our sponsorship of Deal or No Deal is 'advertainment' at its best. Jackpotjoy.com always aims to entertain people and we hope that the ability to play bingo whilst watching bumpers should bring much more fun to the format." 


The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Bingo Online, Scratch cards and Casino games to a worldwide audience using proprietary gaming software.

After eight years, the Group's leading brand, http://www.jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy.com has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com

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