May 12, 2011 08:27 ET

Jackpotjoy's New Welcome Bonus Sets Heads Spinning!

LONDON, UNITED KINGDOM--(Marketwire - May 12, 2011) -Online Bingo site Jackpotjoy is offering a brand new Welcome Bonus that's set to revolutionise one of the industry's most competitive areas. When players sign up to the site, they're immediately given a 100% Cash Match Bonus as well as enjoying the chance to spin the Star of Joy which could see them winning £10,000 right off the bat...

Like all industries, the battle for new business in online Bingo is fierce, and the traditional weapon of choice is the site's sign up offer. Over the years, different sites have offered to instantly double or even triple new members' first deposit in order that they may become the player's long term site of choice.

Jackpotjoy, the current market leaders in online Bingo* and a site famous for their innovative promotional mechanics, are set to re-draw the lines of this hard fought battle with their new Star of Joy welcome offer.

The mechanic is simple: Players arrive onsite and make a deposit as usual. At this point, the site will ask if they want to double their deposit – a standard offer across most top sites. Assuming the player accepts, they'll then be offered the chance to spin the Star of Joy.

Alongside being a soft play on the site's name, the Star of Joy is named after a character from their latest TV campaign – Joy is a glamorous assistant to the Queen of Bingo, as portrayed in the campaign by Barbara Windsor.

The Star of Joy is a wheel, split into twelve sections. Each section has a cash value attached. The player simply clicks spin and wins the cash amount they land on.

"Like all the best mechanics," explains Dale Roscoe, head of Jackpotjoy's retention strategy, "the beauty lies in its simplicity. Everyone loves a game, and with this game you could find yourself with a 400% welcome bonus or a 110% welcome bonus.

"Plus, for a real injection of excitement we're offering the chance for some players to be taken to a second wheel that will award a stunning £10,000 cash prize! Which works out as a 100,000% Welcome Bonus – and there's no-one else in the market capable of offering something like that!"

The Star of Joy is currently available to all new players at Jackpotjoy, simply visit the site and click Register to play.

* During 2010, http://www.jackpotjoy.com ranked No. 1 based on market share of visits among all United Kingdom websites in the Hitwise Gambling - Games industry.


The Gamesys Group was founded by Noel Hayden in April 2001 with a small team of developers. The aim was to build a profitable online entertainment business providing Bingo, Scratch Cards and Online slots along with huge Jackpots to a worldwide audience using proprietary gaming software.

After eight years, the Group's leading brand, http://www.jackpotjoy.com, has built an audience of over 3,000,000 members and pays out in excess of GBP 90 million every month. The success of Jackpotjoy has established the Gamesys Group as one of the UK's leading online gaming businesses. In 2006 they were named No. 1 in the Microsoft/Sunday Times Tech Track 100 League Table, and they're now one of only four companies to have appeared on the list four years in a row. This feat reflects both the company's capacity for sustained growth and its remarkable resilience during periods of financial instability.

For more information on Gamesys, please visit: http://www.gamesyscorporate.com.

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