SOURCE: Jacob's Creek

March 07, 2016 14:34 ET

Jacob's Creek and BNP Paribas Open Serve Up the Perfect Match

World's Most Awarded Winery Teams Up With World's Largest ATP Global Tour and WTA Combined Tennis Tournament

NEW YORK, NY--(Marketwired - March 07, 2016) - Jacob's Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet.

Ticketholders will be able to find Australia's largest wine brand at concession stands, restaurants, suites and throughout the Indian Wells Tennis Garden.

"As a long-standing supporter of professional tennis, Jacob's Creek is thrilled to partner with the BNP Paribas Open this year," says Greg Berumen, Brand Director at Pernod Ricard USA. "It seems very fitting for the world's most awarded winery to pair with one of the biggest combined tennis tournaments on the globe. We feel that we've made the perfect match."

Jacob's Creek has been supporting professional tennis since 2006 through its sponsorships of the Australian Open, the China Open and the US Open. However, this year the world's most awarded winery will be rooting for current World No. 1 ranked men's tennis player Novak Djokovic, who is also star of the winery's "Made By" film series. The documentary tells the story of the people, places and passions that have helped personally and professionally shape Novak into the champion he is today.

To view the Jacob's Creek and the "Made By" series, please visit:

About Jacob's Creek

Jacob's Creek™ is one of Australia's leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob's Creek in 1847. In doing so, Johann founded the Gramp & Sons business and a history of winemaking innovation that dates back over 160 years.

Jacob's Creek wines are crafted with great care, with consumers' tastes at the forefront of the winemakers' minds and are trusted by consumers all over the world for their genuine quality and great taste. In 2014, Jacob's Creek was named the world's most awarded winery by the World Association of Wine-Writers and Journalists -- a testament to its outstanding performance at international wine shows.* 

Jacob's Creek™ is a trademark of Pernod Ricard Winemakers Pty Ltd.

Enjoy Jacob's Creek wines responsibly.

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