SOURCE: Jada Toys, Inc.

February 07, 2007 20:46 ET

Jada Toys'™ Chub City® Car Brand to Be Featured in Kids Meals at BURGER KING® Restaurants Nationwide in February

CITY OF INDUSTRY, CALIF -- (MARKET WIRE) -- February 7, 2007 --Jada Toys'Chub City® line of tricked out rides with attitude receives a promotional boost in February when Burger King Corporation launches a worldwide Kids Meal program featuring four toys derived from the hip and edgy character and vehicle-based brand.

Chub City, one of the nation's hottest toy lines, is the brainchild of leading die-cast and radio control manufacturer Jada Toys. The toy line is currently supported by Wal-Mart, Toys"R"Us, Target, Kmart, and K•B Toys, among others, and is on 11,000 shelves globally.

Starting Feb. 12, participating BURGER KING® restaurants will spotlight the four Chub City premiums, while supplies last, in a worldwide campaign that is expected to reach millions of restaurant guests across the globe. The featured toys include a "Street Ride," "Rollin SUV," "Shift Launcher," and "Pedal Launcher," each to be accompanied by colorful decals which allow kids to customize their Chub City toy.

The Chub City promotion at BURGER KING® restaurants will be driven through an extensive marketing program that includes 15-second television spots, downloads at www.bk.com/myway (live 2/12/07), in-restaurant merchandising and inclusion in the BURGER KING® Adventures newsletter.

"Since its debut, Chub City has been recognized as one of the freshest properties out in the marketplace," said Marlene Cuesta, Vice President of Licensing for Jada Toys. "With licensees already on board we are very excited to take Chub City to the next level by expanding the product line and continuing to grow our licensee partners."

About Jada Toys

Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, plus toy figures and playsets. A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle®, V-Dub$™, Donk, Box & Bubble™, D-Rod$®, High Profile®, FOR $ALE™, Option D®, and DUB® City®. Jada pioneered the heavily customized, lowered stance and large rimmed look and the company's distinctive manufacturing techniques, or Jada Style®, are prized among collectors young and old. Jada's innovative Chub City toy line was created to give kids tricked out rides with attitude. The Crew: Chub C.®, Hype™, Trace & Al, Castro and J.Hustle® are best friends in the City. They're always busy practicing their skillz: skateboarding, basketball, art and rapping. The crew aspires to make it big someday, cruising in their dream cars and supporting each other all the way. (www.chubcity.com).

About Burger King Corporation

The BURGER KING® system operates more than 11,100 restaurants in all 50 states and in 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company's Web site at www.burgerking.com.

Contact Information

  • Press Contacts:

    Roberto Avey
    Jada Toys, Inc.
    (626) 810.8382
    Email Contact

    Adrienne Hayes
    Burger King Corporation
    (305) 378-7939
    Email Contact