SOURCE: Jada Toys, Inc.

Jada Toys, Inc.

September 28, 2010 08:00 ET

Jada Toys Expands "Battle Machines Laser-Combat-Tag" Line With New R/C Vehicles

New Offering Enters Stylized-Lifted Trucks From Ford and Chevy, as Well as the Popular 2010 Chevy Camaro Into the Laser Combat Competition

CITY OF INDUSTRY, CA--(Marketwire - September 28, 2010) -  Jada Toys, Inc. unveiled their newest Battle Machines Laser Combat Tag R/C's with the introduction of stylized trucks and a new car model for the Fall of 2010.

The Battle Machines product line, introduced last year, is the first of its kind to combine the thrill of R/C racing with the strategy of laser combat tag. Maneuver your Battle Machine vehicle into position and shoot at your opponent's car or truck -- to take out their shield. Hit them 3 times and you win! The 2010 line features the licensed Ford F-350 and Chevy Silverado 35000HD designed in a post-apocalyptic style, with laser cannons mounted on each vehicle's hood. Also available in the Battle Machines line is the 2010 Chevy Camaro. This model is paired with the 2006 Ford Mustang GT Police cruiser. The 2010 line-up is compatible with last year's models, and kids of all ages can battle up to six vehicles for the ultimate in laser tag competition. 

"Last year's Battle Machines were a big hit and we wanted to add trucks to make it even bigger this year!" said Matt Golding, Vice President of Marketing and Product Development. "Monster trucks have always been popular -- it makes so much sense to combine this into the line."

The second nationwide commercial promotion will air starting in November. The new products are rolling out now at Wal-Mart, Target, Toys-R-Us, Amazon.com, and other toy retailers nationwide. The suggested retail prices are Car Twin-Pack at $49.99 and Lifted Truck Twin-Pack at $59.99.

For more information about Battle Machines R/C, Jada Toys and all its innovative toys please go to www.BattleMachinesRC.com or www.jadatoys.com.

About Jada Toys, Inc.

Jada Toys, Inc., a privately held consumer products company headquartered in City of Industry, CA, manufactures licensed and highly stylized diecast collectible vehicles, radio control vehicles, electronic toys, action figures, and toy premiums. Jada toys are recognized for their attention to detail, high quality production, and superior value. Current brands in the Jada portfolio include Battle Machines™, Heat™, Big Time Muscle ™, Dub City ™ and Turbo Spin ™. Jada actively pursues entertainment licenses and currently develops toys for Marvel Entertainment and NASCAR. Additionally, Jada is a licensee of Ford, BMW, Toyota, Lamborghini, Cadillac and GM, and has exclusive rights to the Chevy Stingray Concept and Chevy Camaro. Jada Toys can be found in major retail and hobby stores worldwide. For more information please visit www.jadatoys.com, www.battlemachinesRC.com

Contact Information

  • Contact for Jada Toys:
    Matthew Golding
    Vice President Marketing and Product Development
    Jada Toys, Inc.
    (626) 810-8382 x221
    Email Contact