Jade Marketing

Jade Marketing

January 14, 2011 12:05 ET

Jade Marketing Looks at the Impact of the Snow on UK Businesses

LONDON, UNITED KINGDOM--(Marketwire - Jan. 14, 2011) - Staff at Jade Marketing in Bristol carried on through the freezing December, but recent retail updates from high streets and supermarkets go on to use snow as an excuse for underperforming on their targets.

Asked about the latest cold spell, Jade Marketing's Managing Director Odette Green comments "Everyday I'm hearing 'it's so cold' or 'The snow is going to be awful to drive in'. Well somehow they survive in Canada and Switzerland; it would be great if everyone just decided to look at the bright side of life." With the current financial climate on its way up, "people are spending twice as much money as this time last year and so what is there to complain about? Or is it that it's in the English blood to talk about weather?"

Supermarkets were not the only ones who generally fared well during the challenging weather conditions last month. Recent reports show that Sainsbury and Tesco have mixed messages towards the impact of snow last year. "At Jade Marketing, come rain or shine or snow even, we are able to promise our clients that we will generate more revenue and brand awareness than any other Direct Marketing company due to the way that our team likes to deal with things" says Odette Green. When asked about her thoughts on how the weather affects her business she simply replied, "There's always another mountain to climb, the question is, did you bring your climbing boots?"

So let's hope that across the UK there are more people that think in the same way!

Contact Information

  • Jade Marketing
    33 Victoria Street
    BS1 6AS