April 30, 2009 02:01 ET

Jaeger Announces Online Expansion Into United States and European Union

LONDON, UNITED KINGDOM--(Marketwire - April 30, 2009) -

Editors Note: There is a photo associated with this Press Release.

Jaeger, the iconic British fashion brand, is delighted to announce its online expansion into the United States of America and selected territories within the European Union.

Belinda Earl, Jaeger's Group Chief Executive, comments: "Historically, the United States has been an important market for the brand and we look forward to reintroducing the newly repositioned Jaeger to our American customers. The strength of our online business further reinforces Jaeger's modernity and allows us to deliver our highly desirable collections to a far-reaching international audience."

Jaeger Online is currently the brand's second largest UK store with international traffic now accounting for 25%. In line with global demand for the brand and Jaeger's international retail and wholesale expansion plans, Jaeger Online is now shipping to the United States of America and a significant number of European Union markets including: Ireland, France, Germany, Netherlands, Spain, Denmark, Italy, Switzerland, Belgium, Sweden, Portugal, Finland, Austria, Czech Republic, Slovakia and Luxembourg.

The Jaeger Online offer includes the premium Jaeger London, Jaeger Black, Jaeger collection and 125 Limited Edition ranges, across menswear and womenswear; the brand's luxurious Accessories, Shoes and Gifts, and Jaeger's newly launched Home collection.

All prices on www.jaeger.co.uk are inclusive of VAT and displayed in pounds sterling. Deliveries are shipped from Jaeger's UK Distribution Centre via DHL and charged at Pounds Sterling 30 to the United States of America and Pounds Sterling 20 to Europe. Deliveries are estimated within 10 working days. Jaeger Online continues to deliver to any UK address, including the Channel Islands.

Jaeger Online purchases come wrapped in tissue and packaged in Jaeger's signature monochrome boxes.

Detailed terms and conditions are listed at www.jaeger.co.uk; all information is in English. Some translation services are available from Jaeger Customer Services: customer.services@jaeger.co.uk or +44 (0) 845 051 0063.

Jaeger stockists: www.jaeger.co.uk / +44 (0)845 051 0063


- Established in 1884, Jaeger is an iconic luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories.

- Fashion entrepreneur Harold Tillman acquired Jaeger in 2003 and appointed Belinda Earl, the former Chief Executive of Debenhams plc, as Group Chief Executive in September 2004.

- In 2009 Jaeger celebrates 125 years as an iconic fashion house. To commemorate, the brand honours its heritage with the launch of the 125 Limited Edition collection, featuring unique pieces inspired by original 1960 Jaeger designs. On 7th May, Jaeger publishes Jaeger 125 - the first official book devoted to Jaeger, past and present - written by fashion curators Amy de la Haye and Judith Clark from London College of Fashion.

- The Jaeger London womenswear collection launched in Autumn/Winter '05. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the LFW international stage.

- Stuart Stockdale, Jaeger's Design Director, joined the brand in 2008 and is responsible for all elements of Jaeger's design direction.

- Jaeger launched its first IT bag in Spring/Summer '06 and has seen strong year-on-year sales increases. The Autumn/Winter '08 'Tilly bag' is Jaeger's best-selling bag to date and is soon to be superseded by Jaeger's iconic '125 bag' for Spring/Summer '09.

- Jaeger continues to invest in its aspirational advertising campaigns featuring fashion's top models including: Erin O'Connor, Laura Bailey, Jade Parfitt, Rosie Huntington-Whiteley, Kiera Gormley, Behati Prinsloo, Alana Zimmer, Freja Beha Erichsen, Angela Lindvall, Fenton Bailey, Conrad Matschke, Danny Beaucham, James Rousseau, Jamie Strachan, Will Chalker and Mat Gordon.

- Since 2005, Jaeger has focused on UK brand expansion, including its return to Harrods and Selfridges (the brand became the first retailer to operate independently within Selfridges in the 1930s). To date, Jaeger has 47 freestanding stores, with significant shop-in-shop presence in Harrods, Selfridges, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is sold in Australia, Europe, Japan, the Middle East and North & South America. Significant investment continues to be made in Jaeger's existing retail portfolio and the majority of Jaeger stores are now new or completely modernised.

- Jaeger Online is Jaeger's second largest UK store and is now shipping to the United States of America and selected markets within the European Union.

- Jaeger's first Home collection launched in spring 2009, reinforcing Jaeger's luxury lifestyle positioning.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090429-SS09COLLECTION800.jpg

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