SOURCE: TEAM Coalition

December 06, 2007 10:55 ET

Jaguars Fans Score Big With Designated Drivers

Jacksonville Municipal Stadium Boasts 6,000 Designated Drivers, Among Top in League

JACKSONVILLE, FL--(Marketwire - December 6, 2007) - The Jacksonville Jaguars are one of six NFL teams being recognized for their large number of fans pledging to be designated drivers at home games this season, the TEAM Coalition (Techniques for Effective Alcohol Management) announced today. The Jaguars join the Baltimore Ravens, Chicago Bears, Detroit Lions, San Diego Chargers and Washington Redskins in this prestigious ranking to help save lives on our nation's highways.

At the Jaguars home game against the Carolina Panthers, Sunday, Dec. 9, TEAM Coalition will recognize the Jaguars and their fans at a pregame ceremony for their continued effort to make our roadways safe. Representatives of the Florida Department of Transportation (FDOT), Anheuser-Busch, Ovations and Levy Restaurants will join TEAM at the event.

"We want the game-day experience to continue to be safe and enjoyable for Jaguars fans at Jacksonville Municipal Stadium and as they travel home after the games," said Bill Prescott, Jaguars Senior Vice President of Stadium Operations & CFO. "We are proud of our fans' commitment to responsible behavior and are thrilled to reward them with such a great opportunity."

Through the Anheuser-Busch Good Sport program, more than 6,000 Jaguars fans promised to refrain from drinking and be the designated drivers to get their friends and family home safely from Jacksonville Municipal Stadium this season. TEAM Coalition has been aggressively promoting designated-driver programs like Good Sport at NFL stadiums since 2003 with a league-wide campaign called Responsibility Has Its Rewards. The campaign encourages fans to participate in designated-driver programs supported by beer and concessionaire companies at every NFL stadium nationwide.

"Tying the Responsibility Has Its Rewards promotion to our season-long Good Sport program makes for a winning combination," said Carol Clark, vice president of Corporate Social Responsibility for Anheuser-Busch. "We're pleased to join with TEAM and the other program partners to help promote responsible drinking and recognize those fans who make designated drivers a part of their game plan. When it comes to preventing drunk driving, we're all part of the team."

During the 2006 NFL season, more than 100,000 football fans planned ahead and made the responsible, winning play by pledging to be designated drivers. This season, the league-wide total is estimated to be 110,000.

"This promotion is an opportunity for the NFL to show support for the teams' efforts in coordination with the concessionaire, brewer and beer wholesaler to encourage responsible fan behavior," said Jill Pepper, executive director of the TEAM Coalition. "And for the fans, it's a great reminder that responsibility really does have its rewards."

One lucky Jaguars fan will be selected by TEAM Coalition as the Jaguars Designated Driver of the Season. If the Jaguars make it all the way to the Super Bowl®, that fan will join them at Super Bowl XLII® which will be played on February 3, 2008 at University of Phoenix Stadium in Arizona. In addition, one designated driver who is a fan of an NFL team that does not play in the Super Bowl® will be chosen at random to attend the 2008 NFL Pro Bowl® in Honolulu. The winner of that prize will be selected by TEAM Coalition through a random drawing after the NFC and AFC Champions are determined.

Recognition of the Jaguars fans' commitment to designated drivers coincides with FDOT's enforcement crackdown on drunk drivers, called Drunk Driving: Over the Limit. Under Arrest.

"We want to congratulate the Jaguars and their fans and remind everyone that true football Fans Don't Let Fans Drive Drunk," said Randall Smith, Traffic Safety Administrator for FDOT. "If you plan on consuming alcohol, whether you are at the game or watching from a house party or sports bar, pass your keys to a designated driver before the pre-game begins. We commend all the Responsibility Has Its Rewards campaign partners for creating such a fantastic incentive for fans who make the responsible decision to designate a driver."

Fortunately, football fans join millions of other Americans in doing the "ride thing." According to a recent survey conducted by Nielsen Media Research, 154 million American adults have been a designated driver or been driven home by one.

TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports facilities -- coordinated Responsibility Has Its Rewards.

For more information, please visit or

Contact Information