SOURCE: Jamah

May 09, 2005 11:00 ET

Jamah's Luxury Bag and Accessory Line Debuts at Los Angeles' Fred Segal

LOS ANGELES, CA -- (MARKET WIRE) -- May 9, 2005 --Jamah, the Los Angeles-based designer of a new breed of high-end leather goods and exclusive clothing, today announced that it will debut its first consumer collection at legendary fashion boutique Fred Segal Melrose in Los Angeles. Jamah's breakthrough retail collection brings simplicity and enduring quality to Los Angeles' burgeoning -- if ostentatious -- fashion scene. Fred Segal will showcase Jamah's handbags, courier and travel bags, and accessories.

Jamah has created "timeless-with-a-twist" designs distinguishable by their fusion of elegant form and vibrant, unpredictable colors such as pomegranate, ocean, saffron, grass, panther and crush. Fashioned from luxurious Italian leather, functionality and durability are as much a feature of Jamah bags as their stunning aesthetic. From meticulous hand-stitching and metal "feet" that protect the bag's underside, to contoured and detachable shoulder straps that provide unsurpassed comfort, Jamah's bags are destined to be an indispensable and long-lasting staple in the most discerning of wardrobes. Appreciating that beauty is found both inside and out, Jamah ensures that the lining of each bag is crafted with the same care and eye for perfection as the exterior.

"High-end bags today often seem either staid or insubstantial," stated Jamah co-founders Nancy Gale and Linda Sobel. "There is a real desire in the marketplace for bags that are contemporary, distinctive and fun, but also sophisticated, practical and timeless. We are thrilled that Fred Segal has recognized those qualities in our line."

Jamah's lifestyle collection -- the softest, sexiest, most stylish cotton women's and men's tees, sweatshirts, hoodies, outerwear and more -- will be available in additional retail locations in the spring and summer of 2005.

About Jamah

Founded in Marina del Rey, California, in January 2000, Jamah (a Swahili word meaning "be who you are") is an established provider of high-quality, customized merchandise to the entertainment sector. Building on the A-list following for its custom-made apparel and leather goods, and tried-and-tested manufacturing facilities in North America, Jamah launched its retail line in spring 2005. Jamah's products will appear on the season finales of Fox's hit television series "The OC" and "24." For product information visit www.jamah.com or call 310.577.8026.

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