SOURCE: Jamba Juice

April 27, 2005 07:00 ET

Jamba Juice Helps You Climb to the Top of USDA's New Food Pyramid

New MyPyramid Defines Serving Size Guidelines; Get 'Em Through a Straw at Jamba

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 27, 2005 -- Jamba Juice, the category-defining leader in freshly blended-to-order fruit smoothies and juices, in light of the newly released daily food guideline pyramids from the USDA, has announced several of their menu items can help Americans get their recommended intake.

The United States Department of Agriculture's new MyPyramid program replaces the old Food Pyramid Guide and creates several different dietary recommendations, taking a more personalized approach to daily food intake patterns and physical activity.

The new variety of options is leaving some confused as to how to get what their bodies need. Not to worry -- Jamba is blending common sense and some fresh insight into the mix! Jamba Juice's delicious smoothies are an easy, tasty way to help get the recommended daily amount of fruit into your diet.

Sip Your Way to Five a Day

MyPyramid suggests eating five to nine servings of fruits and vegetables per day as part of a healthy diet, with two cups of fruit as the daily measurement. *

The average Jamba Juice smoothie contains two to four servings of fruit to help you get the fiber, vitamins and nutrients necessary for optimal health and vitality. There are 4 1/4 servings in an original size of Jamba perennial favorites like Strawberries Wild, Caribbean Passion, Peach Pleasure and Banana Berry. AND watch for Jamba's new All Fruit menu coming this Summer -- 100% fruit and fruit juice smoothies that can provide over five servings...all in one cup!

Energize!

The USDA has incorporated physical activity in their new guidelines and suggests at least thirty minutes of moderate to rigorous daily exercise. But many of us need an extra boost just to get through the workday, let alone having energy left to squeeze in a workout.

Jamba's new ENERGY menu can provide sustained energy for physical activity through the combination of naturally occurring caffeine in "superfoods" like Matcha green tea and Açai (Brazilian palmberry) infused with Guarana, paired with the goodness of fruit and fiber for a very healthy buzz. The new Açai Supercharger provides three servings of fruit, 40 mg of caffeine and is an excellent source of vitamin D, E, dietary fiber, calcium and iron with an impressive 680% daily value of Vitamin C in one regular size smoothie!

EnLIGHTened

Lately, it's been widely reported that America is becoming a fatter society and one of the main initiatives in creating the overall MyPyramid system was to help keep Americans slimmer and healthier.

Eating lighter does NOT mean giving up yummy foods or variety. Jamba's Enlightened Smoothies, which offer up to 1/3 fewer calories than their regular smoothies can be an excellent choice in a sensible weight loss program. With flavors like Strawberry Nirvana, Berry Fulfilling, Mango Mantra, and Tropical Awakening, you can get up to 1 3/4 servings of fruit in a delicious (and deceptively decadent tasting) 16 ounce serving, in under 200 calories.

*One USDA serving of fruit is equal to 1/2 cup chopped fruit or 3/4 cup of 100% fruit juice.

The 2005 Dietary Guidelines for Americans, upon which MyPyramid was developed, gives science-based advice on food and physical activity choices for health and, in part, defines a healthy diet as one that emphasizes fruits and vegetables. Every Jamba Juice location provides a full nutritional analysis of all Jamba products readily available to customers to help them find the nutritious menu item that satisfies their daily intake needs as well as their appetite.

For specific nutritional and general information about Jamba Juice menu items, please visit www.jambajuice.com. Information on the new USDA MyPyramid guidelines can be found at www.mypyramid.gov.

Jamba Juice® is the category-defining leader in freshly blended-to-order fruit smoothies, juices and good-for-you snacks. The company believes in the powerful attributes of fruit and has developed a set of core values exemplified in F.I.B.E.R. Fun, Integrity, Balance, Empowerment and Respect. Team Members (employees) are empowered to have integrity for their work and respect for one another and their customers, to live balanced lives, to create a fun, in-store environment and to foster an experience that enriches the lives of customers, communities and themselves. Jamba Juice has more than 480 company-owned and franchised/licensed stores in 25 states nationwide and the District of Columbia, and can also be found at select Whole Foods Markets, college campuses and airport locations. For the nearest location call: 1-888-JAMBA-12 or visit the Web site at www.jambajuice.com.

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