SOURCE: Jamba Juice

August 29, 2005 07:00 ET

Jamba Juice Jump Starts the Morning With New Breakfast Energy Menu Featuring Matcha Green Tea and Brazilian Açai With Guarana

Jamba Offers Healthy, Sustained Energy at a Time When Consumers Need It Most - First Thing in the Morning

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 29, 2005 -- Jamba Juice®, the category-defining leader in freshly blended-to-order fruit smoothies and juices, is launching two NEW Energy Breakfast Blends on September 1, 2005 in over 500 stores nationwide. Jamba Juice's creamy Açaí Eye-Opener™ and Matcha Momentum™ soymilk-based fruit blends are an easy and healthy way for a quick breakfast packed with sustainable, nutrient-rich energy and natural sources of caffeine found in Matcha green tea and Açaí juice blend, infused with Guarana.

In response to the growing healthy energy trend, consumers are now learning about the power behind Matcha green tea and Açaí. In contrast to coffee or caffeinated soda, Jamba's Energy Breakfast Blends offer sustainable energy with a longer lasting lift because of the combination of natural caffeine, the smart carbs and fiber found in fruit, and the protein found in soymilk.

Two New Breakfast Blends: (claims based on 24 oz serving)

Matcha Momentum™ -- Matcha green tea combined with a passionfruit-mango juice blend, soymilk, mangos, peaches and ice. Provides an excellent source of calcium, vitamins A, C and K, and a good source of vitamin D with 8 grams of protein and three servings of fruit, plus 75 mg of caffeine for that important morning boost.

--  Matcha green tea provides natural caffeine, just like coffee, but the
    benefits and effects are notably different.  The theophylline in the Matcha
    green tea leaves, ground into a fine powder, improves alertness and the
    antioxidants neutralize free radicals to maintain cell health and
    integrity. Free radicals can cause damage to cells, and some studies
    suggest that they may contribute to heart disease and cancer.
    
Açaí Eye-Opener™ -- Açaí (ah-sah-yee) juice blend infused with guarana, soymilk, strawberries, bananas and ice. Provides an excellent source of calcium, vitamin C and E, with 8 grams of protein and three servings of fruit, as well as 40 mg of caffeine that provides a healthy buzz.
--  Açaí, a small purple berry harvested in the Brazilian Amazon, contains
    antioxidants as well as Omega 6 and Omega 9 fatty acids. The two Omega
    acids play a role in controlling blood pressure, blood clotting, and
    inflammatory and immune responses. The primary type of antioxidant in Açaí
    is anthocyanin, which is the predominant antioxidant found in red wine. To
    provide an added boost of energy, Jamba has created a proprietary Açaí
    juice blend infused with Guarana. The naturally occurring theophylline in
    Guarana improves alertness and alleviates fatigue.
    
These two new dairy-free Energy Breakfast Blends complement the existing Breakfast Menu of yogurt blends, Bright Eyed & Blueberry™ and Sunrise Strawberry™, which are brimming with calcium, protein, vitamins C and D and the benefits of real fruit.

ABOUT JAMBA JUICE

Founded in 1990 in California, today Jamba Juice has over 500 company and franchised/licensed stores in 26 states nationwide. Jamba Juice can be found at select Whole Foods Markets, college campuses, airport locations, and popping up throughout Manhattan! For the nearest location call: 888-JAMBA12, or visit the website at www.jambajuice.com.

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